The Big Talker changes programming
August 14, 2012By Jenny Callison
Wilmington’s WLTT, known as the Big Talker, has substantially changed its content.
The Big Talker, which broadcasts at 93.7 and 106.3 FM, now airs The Daily Wrap from The Wall Street Journal from 10 p.m. to 1 a.m. in place of Fox News, and has replaced the show hosted by conservative commentator Neal Boortz with America’s Radio News Network programming from 10 a.m. to 1 p.m.
Dave Ramsey’s nationally syndicated program on money management has replaced that of consumer advocate Clark Howard in the 1-4 p.m. time slot, while nationally syndicated political commentator Michael Smerconish fills the 4-6 p.m. slot formerly occupied by radio host Sean Hannity.
Mornings with Chad Adams, a locally generated news and talk program, remains on the air from 6-10 a.m.
The changes come as the Big Talker’s owner, Hometown Wilmington Media, seeks to be a provider of unbiased news and information, according to the group’s general manager, Beau Gunn.
“Our ultimate goal is to make sure that all our properties complement our future online news platform, Port City Daily, by offering unbiased news and information. It was a natural fit to switch the Big Talker content to news and information,” he said.
Gunn said that his company hopes eventually to add more local programming to The Big Talker lineup.
“Our goal is to build strong communities through our local content and focus,” he said.
Wilmington Hometown Media formed when the Williamsburg,Va.-based Davis Media LLC purchased the Big Talker as well as The Bone, The Penguin and Bach Radio stations here Nov. 15, 2011.