Brooks Pierce appointed Shannon Lanier, a veteran marketer with close to two decades of experience, as director of marketing and business development, according to a news release.
Lanier will oversee the brand portfolio for the more than 100 attorneys in Brooks Pierce’s Wilmington office.
In this role, Lanier will originate, lead and implement strategic client development activities across the firm, focusing on elevating brand visibility and enhancing reputation among key constituencies, the release stated. She will serve as lead marketing and strategic communications counsel to the firm, advising on public relations, marketing, creative strategy and client development initiatives.
Additionally, she will work closely with attorneys to develop and implement their business development plans.
“We are very pleased to have Shannon help guide our overall market positioning and promotion, as well as our client development activities,” said Reid Phillips, managing partner at Brooks Pierce, in the release. “Her knowledge of legal marketing disciplines and connection to North Carolina communities will further enhance our client relations and the successful outcomes they have come to expect.”
Prior to joining Brooks Pierce, Lanier served as account and marketing director at Poston Communications, a top-20 public relations agency ranked by Chambers USA. She also previously worked as marketing and communications manager for Ward and Smith and in marketing roles with organizations including Ticketmaster and the city of Winston-Salem.
“I am excited to contribute my knowledge and passion for legal marketing to further bolster Brooks Pierce’s excellent reputation for client service,” Lanier said in the release. “Brooks Pierce’s standing as a leading law firm, as well as its commitment to improving North Carolina communities, serve as a solid foundation for our marketing and communications activities and initiatives.”
Lanier currently serves on the Legal Marketing Association’s Well-Being Committee. She previously served on the board of directors of LMA’s Southeast Region from 2017-2020 and as a member of the regional conference planning committee from 2015-2019 and in 2015, served as the Raleigh/Triad City Group chair. Also in 2015, she was named the association’s Southeast Region Member of the Year. Additionally, Lanier is a member of the North Carolina Bar Association’s Small Firm and Technology Section.
Lanier received her bachelor’s degree in English from the University of North Carolina Greensboro.