Print
Retail

Athletic Shoe Store Opening Second Location In Wilmington

By Cece Nunn, posted Jan 14, 2022
Michelle Fogle opened Fleet Feet at The Forum in 2014 and plans to open a second location in Wilmington this year. (Photo courtesy of Fleet Feet)
The owner of an athletic shoe and gear store franchise in Wilmington is opening a second location in a shopping center at Independence Boulevard and Carolina Beach Road.

Michelle Fogle, who opened Fleet Feet at The Forum on Military Cutoff Road in 2014, has leased space in The Crossroads at Independence. The center, which is currently under construction, is set to be anchored by one of the largest Harris Teeter grocery stores in North Carolina.

Fogle said the decision to open another Fleet Feet location in the Port City was based on a number of factors, including her existing store's growth, upcoming roadway projects that could make it harder for drivers to get from one end of town to the other in coming years and the continued growth of Wilmington.  

"With that Harris Teeter being built there as a really, really strong anchor tenant, it just seemed like the perfect fit to be able to better service our customers in Wilmington and the greater Wilmington community by getting a second location open in that part of town," Fogle said.

Founded in California in 1976, Fleet Feet is known as a running shoe and gear store but isn't limited to serving the needs of runners.

Fogle said, "40% of our customers would identify as runners and then the other 60% identify more as avid walkers, people who work out, people who are on their feet all day for work ... then we get a good chunk of what we would call more that medical customer so anyone that's having foot issues, knees, back issues where their doctor, podiatrist, PT recommends that they get fitted for an insert or a well-made and good-fitting pair of walking/running shoes for their daily use."

She said she hopes to open the new store this year, possibly by May.

As for future growth, Fogle said, "We'll kind of see how this second location gets rooted and where it goes before I make any other growth decisions."
Ico insights

INSIGHTS

SPONSORS' CONTENT
Chris coudriet

As the Weather Warms, New Hanover County Remains Committed to Keeping Things Green

Chris Coudriet - New Hanover County Government
Jessiepowellheadshot webversion

5 Reasons to Build Custom Franchise Software

Jessie Powell - Wide Open Tech
Jimheadshot

The Wilmington Construction Market: Trends, Recognition, and Challenges

Jim Hundley - Thomas Construction Group

Trending News

Riverlights Could Add 73 More Townhomes To Mix, Site Plans Show

Staff Reports - Apr 18, 2024

Game Over For Michael Jordan Museum At Project Grace

Audrey Elsberry - Apr 19, 2024

City Approvals Push Forward Plans For Former Wilmington Fire Stations

Emma Dill - Apr 17, 2024

Surf City Embarks On Park’s Construction

Cece Nunn - Apr 19, 2024

Taking Marine Science On The Road

Lynda Van Kuren - Apr 19, 2024

In The Current Issue

Info Junkie: Lydia Thomas

Lydia Thomas, program manager for the Center for Innovation and Entrepreneurship at UNCW, shares her top info and tech picks....


With Coffee And Cocktails, Owners Mix It Up

Baristas are incorporating craft cocktail techniques into show-stopping coffee drinks, and bartenders are mixing espresso and coffee liqueur...


Surf City Embarks On Park’s Construction

“Our little town, especially the mainland area, is growing by leaps and bounds. So having somewhere else besides the beach for kids to go an...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season