Banking & Finance

Apiture Wins Accolades, Forges New Partnership

By Staff Reports, posted Oct 6, 2023
Wilmington-based financial technology firm Apiture has been in the news recently for two accomplishments. 

In September, the company announced it had formed a partnership with Greenlight Financial Technology Inc., which offers a family finance app.

“Through the Greenlight for Banks program, Greenlight’s family finance app is now available with Apiture’s Consumer Banking solution, providing banks and credit unions with a full suite of family banking tools to help improve financial literacy for the next generation,” Apiture officials stated in a news release.

The addition of the app aims to address what Apiture sees as a need. According to Greenlight, 93% of parents say it is important for financial institutions to provide financial literacy education for their children, yet only 16% say their current institution provides such services.

“Greenlight offers a debit card and app that teaches kids and teens how to earn, save, give, and spend wisely – all with parental supervision,” the release stated. “Using the Greenlight app, parents can send money instantly, automate allowance payments, manage chores, set flexible spending controls, get real-time notifications of all transactions and more.”

Many banks and credit unions do not have the resources to create a compelling digital banking experience for young people, according to Apiture, whose officials say that their firm is the first digital banking provider to offer the Greenlight for Banks solution, equipping Apiture’s more than 300 client financial institutions to offer Greenlight’s suite of family banking tools at no cost to their customers.

Greenlight officials see the partnership as an opportunity to broaden the reach of its products.

Also in September, Apiture was named a winner in the Great Tech Places to Work category by the NC TECH Awards. It’s also a finalist for the Fintech/Insurtech of the Year award. This recognition by the North Carolina Technology Association is “the state’s only statewide technology awards program that recognizes innovation, growth and leadership in the tech sector,” according to a news release. The NC TECH Awards program 

Apiture was recognized for its “outstanding company culture and continued innovation in the digital banking industry,” the release stated, quoting NC TECH’s President and CEO Brooks Raiford as saying. “As a winner and finalist this year, Apiture has distinguished itself as one of the state’s innovative and emergent leaders.” 

Founded in Wilmington in 2017 as a joint venture between Live Oak Bancshares and First Data, Apiture now has more than 150 employees in North Carolina and 360 employees nationwide.

Apiture and other award winners and finalists will be honored at the NC TECH Awards gala Nov. 1 in Raleigh.
Ico insights


Burrus rob headshot 300x300

Propel Your Finance Career with UNCW’s Newly Announced STEM Designated, Face-to-Face Delivery of M.S. in Finance & Investment Management

Robert Burrus - Cameron School of Business - UNC-Wilmington
Screenshot2022 01 06at338 162234623

Food is the Foundation for Prosperous Communities

Girard Newkirk - Genesis Block
Jordain 422430214

Turn Culture into Cash: The Secret to Higher Profits

Jordan Cain - APPROVE

Trending News

Equipment Financing Company Moves Into New Downtown Office

Emma Dill - Jul 22, 2024

Young Financial Technology Firm Secures New Seed Capital

Jenny Callison - Jul 22, 2024

In The Current Issue

Duo Builds Surfboard Business

Savage Surfboards sells its products wholesale up and down the East Coast and locally at its factory showroom....

State Of The Art

Local arts community officials describe the anticipated five-year growth of arts and business throughout the region as significant....

At Local Eateries, Dining And Art Blend

“Art dates back to prehistoric times. So I’m pretty sure people have always had some kind of art surrounding them when eating....

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



2024 Power Breakfast: The Next Season