Print
Restaurants

Breadsmith Owner Weighing Relocation, Closure For Mayfaire Bakery

By Miriah Hamrick, posted Nov 23, 2022
The Breadsmith at 820 Town Center Drive has been closed since Nov. 8. A sign on the door indicates the slicer is down, but owner Katherine Amadeo listed numerous reasons why the store is temporarily shuttered. (Photo by Miriah Hamrick)
Breadsmith in Mayfaire has indefinitely closed. Owner Katherine Amadeo listed numerous factors that led her to shutter the store at 820 Town Center Drive on Nov. 8.
 
Issues cited by Amadeo included limited parking for the store, located at the corner of Town Center Drive and Monument Drive, as well as rising prices and supply chain issues.
 
“This has been a difficult year for all businesses, especially Breadsmith,” she said.
 
Relocating to a better spot in Mayfaire is an option, Amadeo noted, and she plans to decide whether Breadsmith is moving or permanently closing after the holidays.
 
The Breadsmith in Monkey Junction, which is also owned by Amadeo, remains open. However, she said she needs to see an increase in retail and wholesale accounts to keep the business “viable” in Wilmington.
 
“We would like to see our retail double and our wholesale triple to stay in the community,” Amadeo said.
 
Breadsmith is a Wisconsin-based franchise specializing in European-style artisan breads and baked goods. Each loaf of bread is shaped by hand and baked daily in a European hearthstone oven. Both Wilmington locations opened in the fall of 2019, with the Monkey Junction store serving as the main production facility where bread for both retail locations and wholesale accounts was baked each day.
 
Amadeo took over both Wilmington locations in April 2021 after buying the businesses from former franchisees Kathy and Steve Stone. Amadeo also owns a Breadsmith in Fort Mill, South Carolina.
 
Unlike the Fort Mill store, Amadeo sees more seasonal fluctuation in sales at the Wilmington stores. She noted that both retail and wholesale accounts decrease this time of year and rebound again during the busy summer season, which she said makes this “a really tough market.” Currently, Breadsmith serves about seven active wholesale accounts in the area, a number she’s working to increase to at least 20 accounts.
 
“We can customize and fill just about any bread need that a wholesaler has,” she said, adding that Breadsmith works with wholesalers to test and develop products to their specifications.
 
Have a tip for Restaurant Roundup? Email us at [email protected].
Ico insights

INSIGHTS

SPONSORS' CONTENT
Burrus rob headshot 300x300

Creating Our Very Own Supply Chain of Specialists

Robert Burrus - Cameron School of Business - UNC-Wilmington
Dane

A Simple Approach To Difficult Conversations

Dane Scalise - GriffinEstep Benefit Group
Natalieenglish headshot

Chamber Members Must Use Their Voice During Elections by Voting for Pro-business, Pro-jobs Candidates

Natalie English - Wilmington Chamber of Commerce

Trending News

Auction Set For 'one-of-a-kind' Wrightsville Beach Home, Priced At Nearly $14M

Cece Nunn - Dec 2, 2022

Live Oak Bancshares Announces Upcoming Switch To NYSE

Jenny Callison - Dec 2, 2022

Film Festivals Make A Comeback

Laura Moore - Dec 2, 2022

UNCW Prepares To Launch Online Supply Chain Master's Degree

Johanna F. Still - Dec 2, 2022

Retirement U-Turn

Jenny Callison - Dec 2, 2022

In The Current Issue

FNB, UB Bancorp's Local Impacts

Despite a scarcity of acquisition targets, the state will continue to see mergers and acquisitions because the North Carolina economy is so...


Local Port Volumes Remain Strong

As consumer spending remains persistent in the face of rising interest rates and pessimistic economic forecasts, a consistent stream of good...


Film Festivals Make A Comeback

Area film festivals took a hit when the COVID pandemic was at its peak, but their organizers expect lessons they learned about the importanc...

Book On Business

The 2022 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100