Print
Entrepreneurs

SBTDC Welcomes New Regional Director

By Johanna Cano, posted Oct 21, 2022
Beth Wilkerson
Beth Wilkerson has taken on the role of regional director of the Small Business and Technology Development Center (SBTDC) at the University of North Carolina Wilmington.

Wilkerson comes to the role following former director Heather McWhorter’s transition in June to the Center for Innovation and Entrepreneurship as its new director.

Wilkerson most recently served as regional center director of SBTDC at UNC Pembroke (UNCP). During her time there she was able to work with various companies in different industries, markets and circumstances which opened her to learning something new every day, she said in an email.

She holds an MBA from UNCP and is moving to Brunswick County for the role. She said the existing SBTDC team at UNCW has great foundations.

“They are doing great work. Heather McWhorter, my predecessor, did a tremendous job in her capacity and the results are obvious,” she said. “My goal is to find where I fit and can add value. Wilmington and the surrounding areas are blessed with small business resources, and they all work together so well.”

The North Carolina SBTDC operates 11 regional service centers. The Wilmington area is housed within the Southeastern region. The organization assists businesses with advice and resources including confidential, in-depth business counseling for small- to mid-sized business owners, management and entrepreneurs. This advice includes topics such as profitability, sources to capital and financing, identifying market opportunities, developing business strategies and more.

Wilkerson said her areas of focus in her new role will be to continue to support small businesses and prepare them for resiliency during uncertain times.
 
“Continuing to help clients make their businesses better is an ongoing challenge. The SBTDC at UNCW services six counties that include all three tiers of economic well-being,” she said. “An area of focus is supporting all of them to be more prosperous, particularly the Tier 1 and Tier 2 counties. Also, proactively preparing businesses for disasters such as pandemics, hurricanes, and flooding is a focus.”
Ico insights

INSIGHTS

SPONSORS' CONTENT
Burrus rob headshot 300x300

Spreading Wings for Flight: 2nd Annual Trade Show Highlights the Ingenuity of UNCW Business Students

Robert Burrus - Cameron School of Business - UNC-Wilmington
Jessiepowellheadshot webversion

5 Reasons to Build Custom Franchise Software

Jessie Powell - Wide Open Tech
Jimheadshot

The Wilmington Construction Market: Trends, Recognition, and Challenges

Jim Hundley - Thomas Construction Group

Trending News

'Slippery Slope': Carolina Beach Leaders Deny Request To Rezone Former Hotel Site

Emma Dill - Apr 10, 2024

EPA Announces Standards For PFAS Regulation

Audrey Elsberry - Apr 10, 2024

New Hanover To Weigh $3.3 Million In Incentives For Industrial Park Expansion

Emma Dill - Apr 11, 2024

National Design-build Firm ARCO Grows Into Wilmington With New Office

Emma Dill - Apr 11, 2024

In The Current Issue

Opioid Settlement Fights Epidemic

Local leaders in Wilmington and New Hanover County have been working together to allocate money from two nationwide opioid settlement agreem...


TD Bank Brings Trend To Leland

In early March, New Jersey-based TD Bank opened its third Wilmington-area branch in Leland. That’s part of a trend for the bank....


EMS Program At CFCC Receives Accreditation

CFCC recently announced its emergency medical services program has achieved accreditation from the Commission on Accreditation of Allied Hea...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season