Print
Entrepreneurs

CEA Emerging Company Winner: Startup Seeks To Keep Schools Safe

By Justin Williams Pope, posted May 5, 2025
(Photo by Madeline Gray)
FloorTress aims to keep students safe with its in-floor mounted device. Founded in 2023 by Wilmington native David Greenough, the company is in a period of growth, and Greenough thinks it’s an important tool to have in our schools.

“What it does is it prevents an active shooter from getting into a classroom, cafeteria or auditorium. It keeps them in the hallway,” said Greenough, who spent 16 years as a school resource officer stationed at public schools before founding FloorTress.

He said that the device itself is made of steel or aluminum and is drilled into the floor near the classroom door.

It could be deployed in two seconds if an active shooter threat occurred and would block the door to the classroom to keep a shooter away. He said that FloorTress can block 40 to 50 tons of weight due to the steel it’s made of.

“This device will block entryway into the room, and an active shooter is usually searching for quick targets. If he sees he cannot get in, he’s moving on,” Greenough said.

Greenough said that statistics have shown that an active shooter is looking to harm as many people as possible as quickly as possible before being confronted by law enforcement.

FloorTress, named because its product inserts into the floor and combined with the word fortress, is a tool that can help teachers and students protect themselves in case of an actual shooter event.

Greenough said he is in the final phase before having it fully patented and has several school systems in North Carolina, as well as in Pennsylvania and Ohio, as potential clients.

He added that this product is compliant with safety regulations in conjunction with state building codes and fire marshal offices and more cost effective than most of his competitors with similar products.

Greenough added that local churches, as well as some businesses also have shown interest in FloorTress.
“In the world we live in today, it’s sadly a needed product whether something ever occurs or not, and while you hope it won’t, we need to be prepared if it does,” Greenough said.

Being a former school resource officer, he has watched the school system landscape change over the years.
“It does seem like that once social media really popped up, it became more volatile,” he said.

There were 50 active shooter incidents at elementary and secondary schools in the U.S. between 2000 and 2022, according to National Center for Education Statistics’ most recent annual report school crime and safety released last year.

According to Sandyhookpromise.org, 12 children die each day in the United States from gun violence, and while not all are school-related, many are on or near our local school grounds.

Greenough said he created FloorTress to help protect others from potential violence.

While it’s a product for schools, it could also be used other places, he said, citing the shooting at Mother Emanuel AME Church in Charleston, South Carolina, in 2015.

“I could see this product being implemented in any school, church or office because it’s beneficial and a safety mechanism for everyone,” Greenough said. “The goal is to protect lives and this will do it.”

Meet the 2025 CEA Winners
Ico insights

INSIGHTS

SPONSORS' CONTENT
Burrus rob headshot 300x300

Understanding Tariffs and Their Impact on Wilmington's Economy

Robert Burrus - Cameron School of Business - UNC-Wilmington
Untitleddesign7

Understanding Collections Policies in Your HOA (Without Losing Sleep Over It)

Dave Orr - Community Association Management Services
Untitleddesign13 162533932

Who You Hire to Sell Your Business Might Be the Most Important Decision You Make

Tully Ryan - Murphy Business Sales

Trending News

Tech Wilmington: Upcoming Events Calendar

Staff Reports - May 14, 2025

Wilmington Trade Center Breaks Ground On Next Phase

Emma Dill - May 15, 2025

Downtown Tract Bought By Hotel Developer For $6.8M

Emma Dill - May 13, 2025

Better Business Bureau Recognizes Two Wilmington Companies

Staff Reports - May 13, 2025

Wilmington-based Outdoor And Adventure Education Center Earns Accreditation

Staff Reports - May 13, 2025

In The Current Issue

Greek Festival Spices Up Event

The first official Wilmington Greek Festival was established 32 years ago when church members Basile Katsikis and John Saris proposed creati...


CEA Biotech Winner: A Place For Oysters To Flourish

The patent-pending Oyster Catcher is a biodegradable hardscape composed of plant-fiber cloths and a mineral-based hardening agent....


School Calendar Remains A Subject Of Concern For Tourist Industry

When tourism officials from communities across North Carolina get together for their annual conference, they can count on one discussion top...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season