Louis Starks

The city of Wilmington announced on Thursday the hiring of Louis Starks as its new business and economic development manager.

According to a news release, the role focuses on strengthening Wilmington's business ecosystem, supporting entrepreneurship and advancing strategic economic growth.

"In this role, Starks will collaborate with residents, local businesses, community groups, educational institutions and regional partners to promote investment, workforce development, and innovation for businesses of all sizes," the release stated. "He will also help connect small businesses with City procurement opportunities, cultivate public-private partnerships, and lead initiatives that promote long-term economic vitality."

Starks has more than 20 years of experience in economic development, urban planning, housing finance, workforce development and public policy, according to the release.

Most recently, he served as manager of business development for Oakland County, Michigan, "where he led teams focused on business retention and expansion and financial services for one of the nation's most economically diverse regions. During his tenure, his teams supported billions of dollars in business investment initiatives while helping create thousands of jobs," the release stated.

He holds a law degree and master's degree in urban and regional planning from the University of Iowa, as well as a bachelor's degree from Duke University. He is also a Certified Economic Development Professional.

Starks is expected to begin his Wilmington position on July 27.

“Louis has built his career around helping individuals, organizations and communities reach their full potential,” stated city manager Becky Hawke in the release. “Whether supporting entrepreneurs, managing complex redevelopment projects, or bringing together public and private partners, he has consistently focused on creating opportunity and delivering results. He understands that a strong economy creates opportunities for everyone. By supporting local businesses and fostering innovation, his work will help ensure the benefits of Wilmington’s growth are felt throughout the community, creating jobs, strengthening neighborhoods, and improving quality of life for residents.”

The business and economic development manager is the same position, with redefined responsibilities, that was held by Aubrey Parsley, city officials said. Parsley left his role as the city's director of economic development in November 2025 and joined Wilmington-based development firm Cape Fear Development as CFD's managing director of public-private partnerships.