I’ll never forget the king of infomercials, Ron Popeil. I remember watching endless demonstrations for one of his many catchy kitchen appliances, the Showtime Rotisserie, and Ron making the crowd repeat again and again, "Set it, and forget it!"
The cooker worked by simply turning the device on, and leaving it. Set it, and forget it. The product was a smashing success, largely thanks to its catchphrase. Ron sold over 8 million units of the Showtime Rotisserie because the underlying message of convenience, ease, and simplicity was irresistible to consumers.
The two main actions that your business should focus on to rid yourself of the “set it and forget it” plague are as follows:
Conservation Group Signs $8M Deal To Buy The Point On Topsail Island
Audrey Elsberry
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Mar 26, 2024
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National Organization Bestows Top Award On Cape Fear Professional Women In Building
Staff Reports
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Mar 26, 2024
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Engineering Firm Hires Four Employees
Staff Reports
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Mar 26, 2024
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N.C. Ports Officials React To Baltimore Bridge Collapse
Audrey Elsberry
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Mar 26, 2024
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NCino's Fourth-quarter Earnings Signal Rebound From Liquidity Crisis
Audrey Elsberry
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Mar 27, 2024
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A shortage of cybersecurity professionals influenced professor Ulku Clark and her team to slowly evolve UNCW’s offerings to now include eigh...
Pender County Realtors recently shared updates about the coastal market at an event hosted by the Wilmington-Cape Fear Home Builders Associa...
Polyhose manufactures and fabricates hose protection, paint hose assemblies and rubber hydraulic assemblies from its Pender County facility....
The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.