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Financial
Sep 1, 2026

Turning Financial Data Into Better Business Decisions

Sponsored Content provided by Bradley Merritt - Community Banker II, Southern Bank

Before a business hires, expands, or takes on a major investment, its leaders need a clear view of the numbers behind the decision.

Knowing where cash stands, which payments are moving, who has approval authority, and how much capital is available can give owners a clearer picture of what their business can do next. Southern Bank helps businesses pair digital banking capabilities with guidance that gives those decisions more context.

Albert Steed, president of Wilmington-based telecommunications and IT firm True IP Solutions, has seen the importance of that combination as his company has grown.

“I was really interested in rebuilding a relationship with a bank,” Steed says of True IP’s move to Southern. “If we do have a big project or we have something going on, we want to know that we can just reach out to somebody and say, hey, this is what we need. We need some help. Like, what do you guys have? Or what can we do in this situation?”

Controls Can Support Smarter Decisions
One of those solutions addressed how True IP’s accounting team handles ACH payments. 

“One thing that we've tried to do is we've grown, and I think this is where Southern is going to be important for us — we've been able to add multi-layer approvals on our ACH process,” Steed says.

The process allows different members of the team to play specific roles while preserving an additional level of oversight before transactions are completed.

“We still don't have enough control of approving the money before it goes out, but it's really great that now our accounting team can load it and put it in there. And then we can do some double checks to make sure everything that's going out is what we need,” he says.

Steed describes that as “just the day-to-day operational thing,” but those everyday processes can have a broader impact.

Clear approvals can help reduce mistakes, establish accountability, and give decision-makers better insight into what is happening across the company’s finances. Over time, that information can also help businesses identify patterns and understand how routine activity connects to larger financial needs.

From Today’s Activity to Tomorrow’s Plans
Financial data becomes especially powerful when businesses use it to look ahead.

An owner who understands current cash flow, transaction activity, and available capital has a stronger foundation for evaluating larger decisions. The question shifts from simply, “Can we cover this today?” to “How does this decision fit with where the business is headed?”

True IP Solutions is already applying that perspective to its next phase.

“Part of the relationship, we brought our money line over. So we know now if we need extra capital for something, we've got that,” Steed says.

That awareness gives the company another piece of information to consider when evaluating opportunities. And with True IP approaching a financial milestone, the conversation is already extending beyond current operations.

“We're very close to paying off our two buildings, so that's something that we'll have a conversation on soon,” Steed says. “But we know we're going to probably end up buying some more commercial real estate because we'll have ours paid off and it'll be time to grow or maybe time for investment.”

Technology Is Only Part of the Picture
Digital banking has given businesses faster access to information and more ways to organize financial activity. But data alone does not make a decision.

Business owners still have to interpret what that information means for their operations, priorities, and appetite for growth.

That is where an ongoing banking relationship can complement the technology. As financial information reveals opportunities or raises questions, having access to a team familiar with the business can help owners evaluate options rather than simply react to an immediate need.

Steed says True IP appreciates having access to a range of solutions while still being able to determine what genuinely fits its operations.

“The great thing was you guys have a lot of a variety of different products and things that we can leverage,” Steed says. “And then when there were things that weren't necessarily the best fit because of the accounting system we used, there wasn't a lot of pressure.”

For growing businesses, that distinction matters. More technology is not automatically better. The goal is to use the right information, tools, and processes for the way the business actually works.

Turning Visibility Into Action
Financial data cannot predict every opportunity or challenge. But it can help business owners see more clearly before making a decision.

For Wilmington companies managing increasingly complex operations, greater visibility can make it easier to establish controls, evaluate available capital, spot changing needs, and begin planning for larger investments before they become urgent.

That shift — from looking backward at what already happened to using current financial information to think ahead — can make financial management a more strategic part of running the business.

For True IP Solutions, the next decisions may involve real estate and continued expansion. For another company, it could mean adding employees, purchasing equipment, or taking on a larger project.

The specific decision will vary. The principle is the same: Better information gives business owners a stronger foundation for deciding what comes next.

Visit our website today to find out what Southern Bank can do for your business. You’ll find testimonials from business owners like you, be able to explore account options, and get the individualized guidance you need to move forward with confidence.

Southern Bank is a wholly owned subsidiary of Southern BancShares (N.C.), Inc. Founded in 1901, Southern Bank has served its communities for 125 years. With its corporate headquarters located in Mount Olive, North Carolina, the bank has total assets over $5 billion and operates more than 60 locations throughout eastern North Carolina and Virginia.

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