Follow Cassidy Facebook
Email Cassidy Email
Residential Real Estate
Jul 6, 2022

Ask Cassidy: Getting Top Dollar for Your Home in Today's Market

Sponsored Content provided by Cassidy Boone - Broker / REALTOR®, Berkshire Hathaway HomeServices Carolina Premier Properties

While the market in Coastal Carolina remains strong, the days of getting 10 competing offers on the first day are largely over – at least temporarily. The combination of inflation and higher interest rates have begun to shift our local real estate market to a more “normal” level. In this new environment, sellers need to bring their “A-Game” in marketing their homes if they are going to maximize their sale price. 

To achieve every seller’s goal of receiving top dollar for your home, here are a few key strategies that are guaranteed to help you secure a profitable outcome in today’s ever-changing real estate market.

Staging Your Home

In a red-hot market “staging your home” is rarely necessary. However, as we return to a “normal market,” staging your home may be very beneficial. Your listing agent should do a thorough cost benefit analysis of the cost of staging versus the expected increase in sale price to see if the investment is justified. Please don’t take it as a criticism if your agent suggests staging your house! It’s not a commentary on your taste. Good listing agents know that buyers must be able to visualize themselves living in a house if they are going to buy it - and that means it can’t look like “your house.” Family pictures, unique and/or dramatic art works, or your wall of collectibles and trophies will only distract buyers from visualizing themselves living in your house and reduce the value you ultimately receive. 

Open Houses

The conventional wisdom is that open houses only provide an opportunity for your neighbors and “lookie-loos” to tour your house. While that may be true in some markets, it’s not true in coastal North Carolina. Many of your neighbors have friends and family that are planning to relocate here and have asked your neighbors to keep an eye out for an attractive house near them. Additionally, many tourists fall in love with our pristine beaches, extensive boating, multitude of golf courses, low taxes, and safe neighborhoods. I’ve lost track of the number of times I’ve heard “I came down for a vacation and decided to stay.” You never know where your buyer will come from so make sure your agent is willing to invest the time, effort, and resources to host multiple open houses.

The Story Video

A video house tour is a fairly standard marketing tool today – especially for upscale homes. However, your video needs to be more than a tour through the rooms. Marketing videos are most effective when they have a “theme.” Every house has a “best use” based on its layout and location. Is the house “perfect for entertaining,” a “quiet place to enjoy nature”, or is it the “perfect vacation beach house” that your buyer has been dreaming about? The buyers who will pay top dollar for your home will be the ones whose vision for their homes matches your house’s best use. One of the many, many things I learned in my past life as a marketing specialist is that a highly targeted marketing campaign focused on the optimal audience delivers the best results.  

In this environment you need to bring your “A-Game”. For additional tips to make your home stand out and sell for top dollar, Ask Cassidy. Email me at [email protected].

Ico insights


Web awstaffpic2020 1 132245438

Profiles in Nonprofit Giving

Alesha Edison Westbrook - Cape Fear Literacy Council
Headshotrosaliecalarco 1182131047

Medicare and Tech Support Scams Are On the Rise

Mikestonestreetcropped 862150530

How to Get the Most out of Living in a Community Association

Mike Stonestreet - CAMS (Community Association Management Services)

Trending News

Company With HQ In Wilmington Buys Transportation Firm

Staff Reports - Sep 20, 2023

'Landing That Big Fish': With $19M Land Purchase, Brunswick Officials Aim To Lure Employers

Emma Dill - Sep 19, 2023

Polyhose Moves To Expand Footprint In Pender Commerce Park

Emma Dill - Sep 20, 2023

Food Hall Incubator Block Eatz Opens On CFCC's North Campus

Emma Dill - Sep 20, 2023

LINQ Adds Four To Senior Leadership Team

Staff Reports - Sep 19, 2023

In The Current Issue

MADE Winners: Exporter Category

Valves, fishing equipment and tactical gear make the list...

At WilmingtonBiz Expo, Speakers To Share Viewpoints On Economy

On Oct. 5, WilmingtonBiz Expo participants in the keynote lunch can hear UNCW’s regional economist Mouhcine Guettabi, and Tom Barkin, presid...

MADE Winner: Supporter Business Category

HR company works to provide other companies with human resources solutions....

Book On Business

The 2023 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



2023 Power Breakfast: Major Developments