This Insights article was contributed by Katrina M. Harrell, President of KM Harrell Group.
There is no denying that entrepreneurs are change agents in the world.
We are able to identify opportunities amid challenges and are nearly always willing to take the risk of embarking on a journey often unpaved.
Regardless of whether you are interested in solving community, social-level problems or addressing a gap in the marketplace with a product or service, nonprofit leaders and entrepreneurs share the aforementioned traits, though they have a different methods and end goals.
This similarity, however, also brings up an increasingly significant challenge: nonprofits are tasked with finding innovative ways to sustain their organizations while managing board and community expectations, all in an increasingly competitive funding space.
That said, a social enterprise can be either nonprofit or for-profit, as both are simply tax and legal structures. A social enterprise simply denotes that your business - whether it retains a profit or not - offers a solution to a social issue through its products or services.
So, social entrepreneurship is rising as a solution to the challenges nonprofit organizations (NPOs) face, while also inspiring traditional for-profit entrepreneurs to utilize their products and services as a means to both impact community social issues and satisfy profit goals without needing to become a nonprofit organization.
But, how does an entrepreneur decide if their idea should be structured as a nonprofit or as a for-profit with a social enterprise focus?
Here are three important initial questions to ask yourself.
What is your motivation for creating this solution?
In other words, do you simply want to create a solution to a social problem for the benefit of others and not reap any personal financial benefit from it?
Years ago, I worked for a large NPO in New York funded largely by a billionaire investment banker. His motivations were purely to create impact for his social issue, not to be personally sustained by it.
Because the organization had a sole funder, it has been able to effectively and sustainably focus on its social issue.
Can you effectively mobilize (and pay) a team to help you deliver this service?
It goes without question that nonprofit organizations are typically known for paying staff on “passion” salaries and relying on very lean staffing, while requiring the type of expertise that also comes with higher salary requirements.
As you decide, ask yourself if executing this idea would mean mobilizing a skill set for which you can’t avoid paying competitive salaries. Volunteers are wonderful lifelines to many organizations, but in many cases, volunteers have the option to stop when they want.
If you cannot pay, and funding sources will take more time than you may have patience for, consider becoming a for-profit organization with a social impact mission. This allows you to create a competitive product or service that meets a marketplace demand and hire effective staff to carry it out while still solving a social problem.
What are all the funding or revenue opportunities available for this idea?
You may have a solution to a social problem and sure, there may be grants and many fun fundraising opportunities available, but many funders want NPOs to demonstrate they can actually operate and generate revenue like a traditional for-profit business.
That said, can you make more money selling your product in the marketplace, make a profit and decide how to spend your profit on a social level?
I shared a panel with Half United co-founder Carmin Black, where she revealed that her for-profit social enterprise sells their jewelry for profit and shares a portion of the revenue with charitable organizations.
Doing so allows her business partner and her to maintain control of their business, goals, and how profits are spent. They can decide, at their own discretion, how to expand their impact and not be limited by relying on grants and fundraisers.
Katrina M. Harrell is President of KM Harrell Group, a business development and strategy firm focusing on helping CEOs and entrepreneurs balance impact and profit. She is also co-founder of The Launch Project, which helps early-stage entrepreneurs develop profitable business models.
Diane Durance, MPA, is director of UNC Wilmington's Center for Innovation and Entrepreneurship (CIE). The CIE is a resource for the start-up and early-stage business community to help diversify the local economy with innovative solutions. For more information, visit www.uncw.edu/cie.