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Business Growth
Dec 8, 2022

12 Christmas Promotion Ideas For Your Online Store

Sponsored Content provided by Georgia Rowe - Junior Account Manager, Wide Open Tech

December came quickly, and that means it’s time for the holiday shopping frenzy! Preparing your online store for shoppers may seem like a daunting task. However, this time of year can be the most profitable period. With the right strategy and promotions, you can best position your online store to make the most of holiday shoppers. Here are 12 Christmas promotion ideas that will help get your online store in front of customers during this festive season.

1. Start By Creating a Holiday-Themed Landing Page

Your home page is one of the best ways to highlight all the promotions you will be offering this holiday season. This page could include products, discounts, and any other offers you have available during Christmas. Create a sense of urgency by setting specific deadlines for deals or highlighting popular items that may sell out quickly. You also generate excitement with a landing page dedicated to all things Christmas!

2. Host A Holiday Giveaway 

Hosting a holiday giveaway is one of the best strategies to drive traffic and increase your sales. Giveaways are an excellent way to generate more leads, build brand awareness, and get people talking about your online store. Make sure that you create giveaways that offer something that customers actually want– this could be a popular item, gift card, or even discounts on products. Giveaways also provide followers with a unique opportunity to win something they wouldn't otherwise have access to.

3. Offer Free Shipping

Shipping fees can quickly add up, especially during the holiday season, and it is often a drawback to shopping online. Offering free shipping is a surefire way to get shoppers to your store, as this is something that will always catch a shopper's eye. Make sure it’s easy for users to find this promotion on your site, preferably on the homepage or landing page if possible. Free shipping also leverages your online business greatly. If customers are choosing between you and a competitor, they are likely going to go with the one that is cheaper, and free shipping lowers costs greatly. This is your chance to beat out the competition!

4. Create Your Own Unique 12 Days of Christmas 

The 12 Days of Christmas promotion is a classic that never gets old! It's a great way to keep customers engaged during the holiday season and make sure they are aware of all the offers available. You can get creative with this one–come up with your own unique offers for each day, ranging from discounts to free gifts. Consider offering an even bigger discounted item on the twelfth day–this will be something customers look forward to throughout the promotion. This is a fun way to engage your audience and leave them excited about what's coming next!

5. Offer Gift Cards 

We all know those last-minute shoppers who wait until the week of Christmas to finally start looking for Christmas gifts. This can become really stressful, which is where gift cards come in handy. Offering gift cards is a great way to make sure those last-minute shoppers are never without something to give. Customers will appreciate the convenience and flexibility they get when using your gift cards, which means they’re more likely to continue shopping with your store in the future.

6. Provide Holiday Gift Guides 

Gift guides are an excellent way to showcase your products and help customers quickly find what they’re looking for. You can create themed gift guides according to price range, age group, or even interest–this makes it easier for customers who may not know what to buy for their loved ones. This saves time and also puts all your products on display. Plus, you can use these gift guides to showcase special offers and items that are available during the Christmas season!

7. Email Marketing 

During the holiday season, email marketing is one of the most effective tools for marketing your online store. Use this as an opportunity to promote any available promotions or discounts during the Christmas season. Create seasonal campaigns with eye-catching visuals and catchy subject lines that will capture your readers' attention. You can also use email to share any holiday gift guides or special offers, as well as let customers know about any upcoming sales. This is an excellent way to stay in touch with your customers throughout the holiday season.

8. Include Free Gift with Purchase 

Offering a free gift with purchase is an excellent way to reward customers for shopping with your online store. This also encourages them to spend more, as it gives them an incentive to buy larger items or multiple products. Keep in mind that these gifts don’t have to be expensive–even something small like a keychain or mug can do the trick. Customers will appreciate the extra surprise and this is a great way to build loyalty and trust with your audience.

9. Create Gift Bundles 

Gift bundles are a great way to offer customers more value for their money. You can create themed gift bundles that combine several of your products into one package. For example, if you sell makeup, you can create a holiday beauty bundle with all the products someone would need for a complete look. This is also a great way to promote items from other categories such as home decor or fashion, encouraging customers to try something new!

10. Support A Local Charity

Supporting a local charity is a great way to show your customers that you care about giving back! Choose an organization that reflects your values and mission, and create campaigns to help raise funds for them. You can also use this as an opportunity to encourage customers to donate or give back in some way, offering discounts on orders when they make a donation or send out products directly from your store. Not only will this have a positive impact on your community, but it's also a great way to improve customer loyalty. Show your customers that you care about more than just making profits!

11. Offer Free Holiday Gift Wrapping

This may not seem like a big deal, but offering free gift wrapping or custom packaging can make all the difference when it comes to customers' shopping experience! Not only does this save them time and money, but it also makes your products look even more special and exclusive. This is especially important for those who are shopping for gifts. Having their purchased  item wrapped in festive paper will definitely make their loved ones feel extra special!

12. Run A Countdown Sale

Countdown sales are one of the most popular strategies during the holiday season, as they create a sense of urgency and encourage customers to buy now before it's too late. You can create countdown sales with different categories each day, such as discounts on beauty products or electronics. Just make sure to include clear details about each promotion so that customers can take advantage of them quickly.

These are just a few of the many Christmas promotion ideas you can use for your online store. With a bit of creativity and effort, you can create an unforgettable shopping experience for your customers this festive holiday season! Need help creating a promotion? Contact us here at Wide Open Tech for help!

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