Email Jennifer Email
Other
Aug 1, 2026

Designing for Value

Sponsored Content provided by Jennifer Kraner - President & Principal Interior Designer, Big Sky Design Inc.

One of the biggest misconceptions about hiring an interior designer is that you need a huge budget to create a beautiful, functional space. The truth is, every project has a budget. Whether it’s a nonprofit renovation, a law office refresh or a state-of-the-art corporate headquarters, my job is to make every dollar work as hard as possible. 

At Big Sky Design, one of the first conversations I have with a client is about their budget. Open communication is essential because it allows us to have an honest "good, better, best" discussion about materials, finishes and priorities. Every project is different, and our role is to understand what matters most to the client while balancing functionality, aesthetics, durability, and long-term performance. 

Budget decisions often come down to looking beyond the upfront price tag. You can spend $35 a yard on carpet or $100 a yard. The difference isn't just cost – it's how that material will perform over time. Is it going into a high-traffic lobby that hundreds of people walk through every day? Or a private office that sees far less wear? Those are the kinds of questions we ask before making recommendations. 

I saw the value of investing wisely early in my career. One of my very first projects in Wilmington was the historic courthouse, where I worked with BMS Architects (now BMH Architects), to design the commissioner meeting space. We selected a custom woven carpet imported from overseas. It certainly wasn't inexpensive, but nearly 30 years later, that carpet and the original chairs are still in place and still look fantastic. That's the kind of long-term value thoughtful design can deliver. 

Of course, not every project calls for premium materials everywhere. Sometimes the smartest approach is identifying where to create the biggest impact. For one law firm, we focused the budget on the conference room and entryway – the spaces clients experience first – while making more cost-conscious selections in the hallways. In other projects, that statement piece might be a dramatic light fixture, an accent wallcovering or custom artwork paired with beautifully selected paint colors. 

Our experience also extends beyond what people see. We think about the technical details that affect how a space feels every day. The thickness of luxury vinyl flooring, for example, can make a real difference for healthcare workers who spend long shifts on their feet. Better materials can improve acoustics, comfort and durability, creating spaces that don't just look beautiful but truly support the people who use them. 

Some of my favorite projects prove that meaningful design doesn't require an unlimited budget. When the Community Justice Center (housed in the Harrelson Center) needed design help on a tight timeline with a fixed budget, our team jumped in. By carefully prioritizing resources, we helped create a space that feels welcoming, comforting and uplifting for the many organizations and people it serves. 

At the other end of the spectrum, we've designed offices for companies that intentionally invested in creating extraordinary workplaces. One tech company wanted collaborative breakout spaces, glass phone booths, striking lighting and unique gathering areas throughout the office. They viewed their workplace as an amenity – something that would attract talented employees, encourage collaboration and make people genuinely excited to come into the office each day. 

That's one of the smartest investments a company can make. Thoughtful office design isn't simply about appearance. It communicates your culture, supports productivity and shows employees that their experience matters. Whether your budget is modest or expansive, intentional design helps create an environment where people want to work, connect and do their best. 

At Big Sky Design, we'll do as much – or as little – as a client needs. Great design isn't defined by how much you spend. It's about making informed decisions, assembling the right team and creating spaces that perform beautifully for years to come. 

Read more at bigskydesignonline.com.

Screenshot2025 06 30at1123 6232623617
Ico insights

INSIGHTS

SPONSORS' CONTENT
Ba1e4a78 34b5 4083 938e 2d270f78d36b2

What Happens in the First 60 Seconds?

Bill Praschak - Fully Loaded Defense LLC
Jasonpathfinder3

3 Retirement Planning Tips for the Last 3 Years Before Retirement

Jason Wheeler - Pathfinder Wealth Consulting
Untitleddesign12 101424113223

CEO Confidence Rebounds, But Caution Remains the Rule

John Monahan - Vistage

Trending News

Ashworth Joins Mincey Bell Rhoades Law Firm

Staff Reports - Sep 15, 2026

Brunswick County Planning Board To Consider 450-home Development Plans

Cierra Noffke - Sep 14, 2026

Pipe And Valve Distributor Opens Wilmington Branch

Staff Reports - Sep 15, 2026

Wilmington-area Companies Named Finalists For NC Tech Awards

Cierra Noffke - Sep 15, 2026

Southport-Oak Island Chamber Announces Summer Awards

Staff Reports - Sep 15, 2026

In The Current Issue

Small Business Spotlight: Guitar Shop Aims To Strike A Chord

"We love Wilmington and the live music scene here, and we wanted a way to be a part of the music community without having to start work at 9...


Pastor Helps Those With Addictions

Funded by donations, offerings and grants, Hope Recovery is permanently housed in the former Devon Park United Methodist Church and hosts mo...


Corning Plant At The Center Of AI Boom

Glass, specifically optical fiber, has become integral to the expansion of the internet and AI infrastructure. And Corning Inc., a leading g...

Book On Business

The 2026 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season