Follow Jim Linkedin Twitter Facebook
Email Jim Email
Marketing & Sales
Apr 10, 2017

Six Tips For An Unforgettable Tradeshow Booth

Sponsored Content provided by Jim Ellis - Vice President, Account Director, Signal

People come to tradeshows and conferences to network and to learn. They also come for a more tangible, personal connection to a brand – something you just can’t get online.
 
Forbes magazine notes that the allure of tradeshows persists because “people, relationships and first-hand impressions matter.” Help your brand story shine in a bold new way and pull in the tradeshow heroes: your booth guests!
 
Make your tradeshow booth the best it can be, with some new thinking we’ve assembled for your consideration.

 
Make your booth a must-see

1. Quiz show
 
No one liked a pop quiz at school, but asking relevant questions in an interactive format can effectively grab attention.
  • Bold graphics
  • Hands-on quiz that users must click through and learn about
Gets people engaged in a hands-on way, so they form a positive impression of you. View an example quiz developed by Signal and G&S Communications for Syngenta.
 
2. Video simplicity
 
Make sure your videos tell an important story. No one wants to watch an overstuffed video that drones on and on.
  • A 20 to 30 second micro-video
  • Clean, crisp copy
Tells your story in a moment of time – more engaging than longer videos. Here’s an example.
 
3. Interactive wall with a human connection
 
Make sure visitors spend time with the wall – but have the wall connect them to the human participants as well.
  • Large-form look
  • Visitors can touch and play
  • Representatives on hand to answer questions
People get to live your message. That way, they will be inspired to share about you.
 
4. Booth layout is very important
 
It needs to feel open and spacious. Let people interact with you in an uncommitted way.
  • At least one wall must be open.
  • Don’t give your space a cave-like feel.
Psychology says that people like to have an out. Make them feel chill in your space.
 
5. Push notifications
 
Not only does your booth have to be cool, you also have to alert people to your booth and get them to stop by.
  • Work via mobile apps
  • Gamify (treasure hunt)?
 
Become embedded in their daily phone activity and they will come to you… to claim a prize or just say hello.
 
6. Use bright, attractive signage
 
Think “Times Square” big. Coca-Cola, anyone?
 
Big, simple imagery rules right now. Convey your brand in an image. Two. Three, at most.
 
When your copy and design are clean and simple, people are drawn to you.
 
A great tradeshow booth can mean the difference between visitors who engage with your messaging – and those who just smile as they walk by.

Jim Ellis has over 20 years of experience in marketing strategy and implementation throughout a variety of industry sectors. Since 1999 he has been with Signal, a digital agency based in Wilmington and Raleigh, North Carolina. Signal has proven strengths serving as the “local agency” for global companies, generating solid results in web design, brand identity, mobile app development, digital strategy and more. Jim provides counsel to many of the agency’s largest clients with an eye toward integrated communications and a vast knowledge of both traditional and modern practices. As a songwriter and musician with a business degree, he believes his artistic/corporate “dual personality” gives him added perspective to be an effective liaison between clients and Signal’s talented creative team. Originally from Ohio, Jim graduated from the University of Richmond with a B.S. in Business Administration.
 

Signal remarketing d02 jgartboard1
Ico insights

INSIGHTS

SPONSORS' CONTENT
Mc2 56882

Landing Whales Requires A Larger Ocean With More Food

Scott Byers - Majestic Kitchen & Bath Creations
Jasonpathfinder3

Giving Strategically

Jason Wheeler - Pathfinder Wealth Consulting
Chris coudriet

Connecting Resources For Safer Schools And Community

Chris Coudriet - New Hanover County Government

Trending News

UNCW's Chancellor Sartarelli Plans To Retire

Cece Nunn - Sep 24, 2021

Woody White Blasts UNCW After Resigning As Trustee

Cece Nunn - Sep 24, 2021

Custom Builder Moves Into New Office After Repurposing Former Church Building

Cece Nunn - Sep 23, 2021

Long-vacant Wrightsville Ave. Properties Coming Back To Life

Cece Nunn - Sep 23, 2021

New Launch Date Announced For TRU Colors Beer

Johanna Cano - Sep 23, 2021

In The Current Issue

Free Trolley Refreshes Downtown Route

For visitors and locals alike, the free downtown trolley in Wilmington recently refreshed its route, offering access to more desired destina...


Info Junkie: Wes Carter

Wes Carter, president of Wilmington-based Atlantic Packaging, shares his top info and tech picks....


Trailblazing Builder Hangs Up Her Hard Hat

Beth Pancoe, 81, became one of the first licensed female contractors in Eastern North Carolina in 1987 and built a company focused on histor...

Book On Business

The 2021 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100