Our friends at Kayak Carolina recently launched their new online booking system along with a new website and brand refresh, just in time for the height of the kayaking season!
“I hired Wide Open a few months ago to prepare for our celebration of 25 years in business and I am so happy and grateful I did,” said Angela Caldwell Marshall, owner of Kayak Carolina. “My business is already seeing marvelous direct results online and the bottom line too. In meeting with them directly, which I love that they make sure to do as well, I am truly excited to see what they have in store next!”
[Build your new website with Wide Open Tech here.]
Kayak Carolina came to Wide Open Tech looking to modernize and simplify how the business works. The company was previously still taking touring reservations over the phone, but it was taking quite a lot of manpower to manage the manual booking process. Not only that, but the Kayak Carolina team wanted their brand to reﬂect the nature exploration aspect that takes such an integral role in the kayak tour experiences they provide.
As a woman-owned brand founded in 1998 by Angela Caldwell Marshall, Kayak Carolina has been offering guided, nature-focused kayak tours, kayak rentals, and kayak instruction in Wilmington, Wrightsville Beach, Carolina Beach, Kure Beach, and surrounding areas.
Brand and Website Refresh
It was important to Kayak Carolina that their website and logo showed more of a focus on nature and wildlife, so we changed their brand colors to use bright greens and yellow/orange tones to match the trees, marshes, and sunshine or sunsets that kayakers will experience on tours with Kayak Carolina. For the logo, we used the same color scheme, but also added a sea turtle and a sun to tie in to the nature vibes on the new website.
Online Booking System
Cece Nunn - Oct 18, 2021
Staff Reports - Oct 18, 2021
Jenny Callison - Oct 18, 2021
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