Follow Merrette Linkedin Twitter
Email Merrette Email
Financial
Mar 21, 2021

Private Company Investment Bracketology: How To Avoid A Busted Bracket

Sponsored Content provided by Merrette Moore - Managing Partner, Tidewater Investment Company

March Madness…it’s that time of the year! I’m so into it that my 9 year-old daughter just gave me a framed poster that reads in colorful script that, “It’s the most wonderful time of the year!” With all apologies to Andy Williams, March Madness is my most sacred of holidays.
 
Bracketology…even the most casual NCAA basketball tournament observer has become familiar with the term. It’s all about filling out those brackets and winning your pool. Which 12 seed will beat a 5 seed? The 8 vs 9 seed has been virtually 50-50 over the past 20 years. Going chalk long term tends to get rewarded, but if you pick the wrong 1 seed to go down before the Final Four, you’re done.
 
How many years — and let’s be honest — has your bracket been busted by the end of the first weekend? If you say anything less than 75%, you’re flat out lying. Bracketology is a hard course to master. The NCAA tourney is called March Madness for a reason…it’s flat out chaos…often totally unpredictable.
 
A private company investment portfolio often feels like a busted bracket. All those investments — those picks — that seemed promising go a different way. You can do all the research, due diligence, and listen to the experts that you want, but there are always those variables that failed to be accounted for. Yep, too much that can go wrong…too much variability…too unpredictable.
 
That is what scares people away from private company investing — such unpredictability, such uncertainty. It’s Bracketology in the real world. A busted tournament bracket will mainly cost you only your pride and a few bucks. A busted private company investment portfolio will certainly cost you more than that.
 
In my previous post, I discussed my three pillars of value in private company investing — Potential, Growth and Predictability — which elicited quite a bit of commentary and feedback. People got the potential and growth angles, but had a hard time understanding the predictability one. Can you really have a decent grasp of investment parameters such as expected holding period and annual return? Can you really attain some sort of predictability in private company investing? Can you keep your portfolio from looking like a busted bracket?
 
I’m here to tell you that the answer to those questions is yes. Drop me a line at [email protected] to learn more.


About Merrette Moore: Merrette Moore is the Managing Partner of Tidewater Investment Company, overseeing the operations of the firm. Merrette has over 25 years experience working in finance, company management and innovation. He has been involved in over 50 private investments, serving as the lead investment representative for many of these deals. Merrette has participated on the boards of several privately held companies either as the executive chairman, director or an observer.
 
 
About Tidewater Investment Company: Tidewater Investment Co. is a North Carolina investment firm focusing on small company direct investment as well as healthcare venture capital. Tidewater provides unique access to subordinated debt, small company private equity, growth capital, and venture capital investments for high net worth individuals, family offices, and small institutional investors. The firm’s investment platform allows investors the flexibility to invest on a deal-by-deal basis without any upfront commitment of long-term obligation.
 
For More Information, please visit our website: www.tidewaterinvestco.com.

 
Follow Tidewater Investment Co on LinkedIn by clicking here.

Ico insights

INSIGHTS

SPONSORS' CONTENT
Jc300 dsc 2735

Did We Waste This Disaster?

JC Lyle - Wilmington Area Rebuilding Ministry
Jasonpathfinder3

Your Retirement Portfolio: Simplicity Is Your Friend

Jason Wheeler - Pathfinder Wealth Consulting
Mel profilephoto

Influencer Marketing: Tap Into Your Audience On A Budget

Mel Beasley - Wide Open Tech

Trending News

Offices At Mayfaire Developer Plans Commercial Building In Leland's Waterford Area

Cece Nunn - Oct 14, 2021

Will $500M Development Across The River Sink Or Swim?

Cece Nunn - Oct 15, 2021

Wilmington Entrepeneur Launches MyPeriodPal

Johanna Cano - Oct 15, 2021

Leland Brewery Expected To Be Complete In 2022

Cece Nunn - Oct 14, 2021

NCino's Expansion Progresses At Wilmington HQ

Cece Nunn - Oct 15, 2021

In The Current Issue

Health Care Heroes: Community Achievement

The Community Achievement Health Care Heroes category honors an individual or team who successfully implemented a program addressing a probl...


UNCW Chancellor Reflects On Progress

With less than nine months until his announced retirement date of June 30, UNCW Chancellor Jose Sartarelli continues to work on an ambitious...


Health Care Heroes: Volunteer

This category honors volunteers at a health care provider or other health-related organization who are considered exemplary by people within...

Book On Business

The 2021 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100