Print
Marketing/Media

Wilmington-based Proclaim Interactive Acquires Advertising Company

By Johanna Cano, posted Jan 29, 2019
Sam Holt (left) founded Catalyst Advertising which was recently acquired by Spence Hackney (right) president of Proclaim Interactive. Holt joins the Proclaim team as a marketing analyst. (Photo Courtesy of Proclaim Interactive)
Proclaim Interactive, a Wilmington digital marketing agency, has acquired Catalyst Advertising.

Proclaim bought the Burlington-based advertising company to create a strategic opportunity for the business and clients, bringing data analytics expertise to the team, Spence Hackney, Proclaim Interactive president, said Tuesday.

Hackney did not disclose the terms of the deal.

“We really were attracted to the talent that they have, their abilities were proven,” Hackney said of the acquired company.

Catalyst Advertising was established in 2014 by Sam Holt, who is now part of the Proclaim team where he manages strategic analysis and reporting, reputation building and general marketing implementation, according to a news release.

The acquisition and recruitment of Holt would allow Proclaim to offer better services, Hackney said.

“We’re the only ones in the market that have a dedicated position for a marketing analyst,” he said. “We can make market decisions based on truth instead of intuition.”

With Holt on board, Proclaim Interactive now has about 15 employees. Holt was the only employee at Catalyst Advertising.

“Through Catalyst, I’ve been privileged to help many organizations I believe in succeed, including clients in small business, government, healthcare and non-profit,” Holt said in the release. “By joining Proclaim Interactive, my clients will be able to access a deep range of talent and skill, and I’m really excited about what this opportunity holds."

Proclaim Interactive was founded in Wilmington in 2000 and provides design, marketing and media services. Some companies it has worked with include Lower Cape Fear Hospice, EmergeOrtho and Conway Medical Center, in Conway, South Carolina.

"We found that purchasing already successful firms is a good way to expand our capacities," Hackney said.

The firm plans to expand its company further this year, he said.
Ico insights

INSIGHTS

SPONSORS' CONTENT
Screenshot2022 01 06at338 162234623

Genesis Bridge: Automating Connections to Contracts

Girard Newkirk - Genesis Block
Mikeharrington carolinaretreats 2

Fall Vacation Rentals and Rising Cost of Real Estate

Mike Harrington - Carolina Retreats
Dane

A Simple Approach To Difficult Conversations

Dane Scalise - GriffinEstep Benefit Group

Trending News

County Faces Questions From LGC About Project Grace

Johanna F. Still - Aug 3, 2022

NCino Names New Exec Leaders

Staff Reports - Aug 4, 2022

Cleaning And Repair Company For The Building Industry Launches

Staff Reports - Aug 3, 2022

Raleigh Brewyard To Open Location In Soda Pop District

Staff Reports - Aug 4, 2022

Durham-based Brewery Submits Plans For Wilmington Pizzeria

Jenny Callison - Aug 3, 2022

In The Current Issue

Beach Equipment Rentals Sizzle

For some beachgoers, their perfect day is lazing on the shore, soaking up rays. For others, it’s water sports or maybe biking alongside the...


Commercial Tenants Navigate Rent Spikes

One of the realities small businesses throughout the area face when trying to find commercial space, which also include increasing rents and...


Film On Rebound; New Horse Enters Race

New soundstages in Wilmington are set to be constructed toward the end of the year – marking activity that appears hasn’t happened since the...

Book On Business

The 2022 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100