Print
More News

Wilmington Startups Form 'cool' Partnership With Financing Tool

By Johanna Cano, posted Sep 15, 2021
Two Wilmington startups have partnered to make it easier for businesses to sell healthy food, according to a press release Wednesday.

KWIPPED Inc., an online B2B equipment marketplace, and Clean Eatz Kitchen, a restaurant and prepared-meals business focusing on health foods, are joining forces to allow gyms, convenience stores and other businesses access to financing for refrigeration equipment needed to store prepared meals.

“Having access to KWIPPED’s financing solution makes it easier for businesses to sell our meals, which can play an important role in their customers’ health goals,” Jason Nista, CEO of Clean Eatz Kitchen, said in a press release. “Our goal is for price to no longer be an obstacle to healthy eating.”

Through the partnership, businesses interested in selling Clean Eatz meals, which “offer a healthy balance of fats, carbohydrates and protein,” can access a dedicated landing page with information on refrigerators recommended for the meal distribution.

Businesses can then submit finance applications on the KWIPPED platform that are “algorithmically matched with the finance companies most likely to approve the application and offer the lowest finance rates,” the release stated.

This new method for distributing and financing commercial freezers necessary to store prepared meals solves a major hurdle the company was facing when it came to expanding the distribution of its meals, Nista said in the release.

Through franchising, Clean Eatz has expanded its restaurants throughout the U.S. and it also offers weekly meal plans. According to its website, there are currently more than 50 locations in the country, with many locations opening soon.

The KWIPPED online marketplace provides B2B equipment rental, leasing and lease-to-own options through a network of suppliers.

“We are excited to help a fellow entrepreneur business expand its reach in a way that will help small businesses add to their product offerings and that will bring affordable, healthy food to a larger population,” KWIPPED founder and CEO Robert Preville said in the release.

Preville and Rob Kaiser, publishers of the Greater Wilmington Business Journal, are part owners of KWIPPED. Preville is part owner of the Business Journal.
Ico insights

INSIGHTS

SPONSORS' CONTENT
Ubs chadpearson headshotresized

The Three Dimensions Of Selling Your Business

Chad Pearson - UBS Decision Point Wealth Consulting
Jasonpathfinder3

Your Retirement Portfolio: Simplicity Is Your Friend

Jason Wheeler - Pathfinder Wealth Consulting
Drewsmith copiersplus headshot

Desktop Printers In Offices, Yes Or No?

Drew Smith - Copiers Plus

Trending News

Tractor Supply Co. Property In Leland Sells For More Than $5M

Cece Nunn - Oct 19, 2021

Apple Annie's Rolls Out Expanded Capabilities With New Space

Jenny Callison - Oct 19, 2021

Clancy & Theys Announces Promotion, Hiring

Staff Reports - Oct 19, 2021

Scoops Brings Ice Cream Treats To Burgaw

Jenny Callison - Oct 19, 2021

Pittman Tapped To Lead Recruiting, Digital Media At HCS

Staff Reports - Oct 19, 2021

In The Current Issue

Health Care Heroes: Volunteer

This category honors volunteers at a health care provider or other health-related organization who are considered exemplary by people within...


Health Care Heroes: Health Care Executive

The Health Care Executive category honors an individual whose job performance is considered exemplary by people within their organizations,...


New Eateries Add Flavor To District

“Being a part of the Brooklyn Arts District already feels like home, and I’m so excited to be a part of it,” said Alicia Mitchell, who plans...

Book On Business

The 2021 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100