More News

MADE: Makers Of Important Papers

By Staff Reports, posted Apr 19, 2024
W.R. Rayson Co. Inc. makes products used in the dental, medical laboratory and beauty industries. (Image c/o W.R. Rayson Co. Inc.)

W.R. Rayson Co. Inc.

720 S. Dickerson St., Burgaw

No. of local employees: 26
Year founded: 1969
Top local official: Michael DiMartino, president and CEO
Company description: W.R. Rayson is a family-owned manufacturer and converter of disposable paper products used in the dental, medical laboratory and beauty industries.
Products made locally: The company makes Hi-Lite Wraps, a specialty translucent paper alternative to foil for highlighting hair. Officials say that their dental articulating papers “are a valuable marking aid during dental procedures. We also offer clear plastic microscope slides and coverslips, a safer choice than the glass versions of these products.”
Product distribution: Worldwide
What made the company decide to make its goods locally? 
Wendy Watts Valade, vice president of administration: “The company originated in New York and due to regulatory issues, which prevented further expansion of its factory on Long Island, the decision was made to find a location that would allow for future growth. The company relocated to Burgaw in 1992 with approximately 50% of its New York staff.”
What’s your target market? 
Watts Valade: “Our products are generally sold through distributors within the beauty, medical laboratory and dental fields; however we see the importance and benefit of targeting the end users in these fields, and we continue to increase our presence through offering private label packaging, e-commerce sales and social media.”
What’s next? 
Watts Valade: “Ongoing improvement of our Quality Management System will allow further sales growth both domestic and worldwide, and we are continuing to expand into other markets that interconnect with our current product lines.”
Ico insights



Navigating the Road to Retirement: The Indispensable Benefits of a Well-Crafted Financial Plan

Jason Wheeler - Pathfinder Wealth Consulting
Dave sweyer 300 x 300

Insights into the 2023 Leasing Market in Wilmington, NC: What You Need to Know

Dave Sweyer - Sweyer Property Management
Cfss headshots parker robert webversion 21422121214

Duke Energy Will Pay You Up to $9,000 to Go Solar with a Battery

Robert Parker - Cape Fear Solar Systems

In The Current Issue

Info Junkie: Adam Isley

Adam Isley, founder of a spatial medtech applications and experiences company Artemis Immersive, shares his top tech and info picks....

Topsail Island Museum Offers New Exhibit On Black Heritage

Ocean City Beach was established in 1949 and became the first community in the state where Black people could purchase oceanfront property....

MADE: Bean Counters By The Sea

Marine Bean is a family-owned and -operated business that buys all of its materials in the U.S., makes its marine-grade bean bags in Wilming...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



2024 Power Breakfast: The Next Season