Real Estate - Residential

Realtors Launching New Century 21 Franchise In Wilmington

By Staff Reports, posted Sep 2, 2022
Jeff Lesley, Greg Harrelson, Jan Pitman and Brendon Payne have teamed up to open Century 21 Vanguard in Wilmington. (Photo by T.J. Drechsel)
Realtor Jeff Lesley is keeping a Century 21 brand franchise in Wilmington by opening Century 21 Vanguard.

Lesley, who worked as an agent with Century 21 Sweyer & Associates for 11 years, and Greg Harrelson, brokerage owner and real estate coach, are partners in the new firm. They are joined by Jan Pitman and Brendon Payne, two other top-producing agents from The Harrelson Team.

After 35 years, Century 21 Sweyer & Associates officials announced in February that the locally owned company was joining Berkshire Hathaway to become Berkshire Hathaway HomeServices Carolina Premier Properties.

For the new franchise, Lesley said he and his partners plan to add more Realtors to their roster, having already recruited six agents.

Harrelson, who has been a mentor to Lesley over the years, started his first Century 21 franchise in Myrtle Beach in 1999 along with his father, according to a news release.

“What began as a small father-son team turned into The Harrelson Team ... with over $1 billion in annual sales. Greg has been selling real estate for over 20 years and has helped more than 2,000 clients buy and sell homes in the Myrtle Beach area.”

Lesley said, “I'm jumping in with bigger fish, kind of in the same culture, mindset, business model. Our goal is to … instead of having 5,000 agents doing 5,000 deals, we run a company similar to Greg's where he had 200 agents do 4,000 deals last year.”

After earning his MBA from the University of North Carolina Wilmington, Lesley became one of the top-producing individual agents in the area, according to the release. In 2020, he earned the Century 21 Grand Centurion Award for over $40 million in sales volume, the top award in the Century 21 system. “Currently, Jeff has completed almost 1,000 real estate transactions and over $190 million in sales volume,” the release stated. 

A grand opening and ribbon-cutting for Century 21 Vanguard will be held from 3 to 6 p.m. Thursday, Sept. 8, at the firm’s new office, 220 Avondale Ave., Suite 103, off Oleander Drive.

According to the release, Century 21 CEO Mike Miedler will speak at the ribbon-cutting ceremony hosted by the Wilmington Chamber of Commerce. The event will include a food truck, drinks, live music, limited swag bags, raffle prizes and entertainment, the release stated. 
Ico insights


Atromitos micheallegady headshot

We Need To Simple Better: But How Do We Get There?

Michealle Gady - Atromitos
Junegunter teachinghorse headshot 5721115557

What Is Next?

June Gunter - TeachingHorse
Mikeharrington carolinaretreats 2

Fall Vacation Rentals and Rising Cost of Real Estate

Mike Harrington - Carolina Retreats

Trending News

Local Government Commission Does Not Approve Project Grace 

Johanna F. Still - Sep 22, 2022

State Legislature Candidates Share Views With Business Leaders

Cece Nunn - Sep 22, 2022

Application Denied: After LGC Setback, County Will Still Pursue Civic Project

Johanna F. Still - Sep 23, 2022

County Commission Candidates Participate In Power Breakfast Forum

Johanna F. Still - Sep 22, 2022

Work On Wilmington Seeks Nonprofit Projects To Complete

Staff Reports - Sep 23, 2022

In The Current Issue

Upscale Greek Food On The Menu

“These techniques have been used through the centuries. Braising lets the ingredients shine. You cook the food slowly at low heat, and that...

Info Junkie: Jason Wheeler

Jason Wheeler, CEO and wealth adviser at Pathfinder Wealth Consulting, shares his top info and tech picks....

MADE Winner: Exporter Category

The Exporter Category winner doesn't just hammer its products home....

Book On Business

The 2022 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100