Print
Restaurants

Port City Java Announces New Location

By Jessica Maurer, posted Jul 28, 2021
A new Port City Java location is coming to Wilmington, off Carolina Beach Road. (Photo courtesy of Port City Java)
Port City Java will be among the new tenants at The Crossroads at Independence, a shopping center now under development at the corner of Independence Boulevard and Carolina Beach Road. 

Steve Schnitzler, CEO of Wilmington-based Port City Java, said the company signed a lease for a 1,600-square-foot endcap unit with a drive-thru at The Crossroads, which will also be home to one of the state's largest Harris Teeter grocery stores. 

“It’s good to be back in the growing mode,” Schnitzler said. 

Schnitzler reported that after 14 months in the red, Port City Java has had three straight profitable months from April through June.

He said the decision to be a part of the The Crossroads at Independence was an easy one based upon the residential growth in that area. 

“I’ve been continuously wrong about how many locations we can have in Wilmington,” Schnitzler said. “But as the city continues to grow, so does the demand.”

As a local brand competing with national brands with very deep pockets, Schnitzler said spots such as the one in The Crossroads, which are prime for a drive-thru, are not always easy to come by. 

“We’re grateful for landlords that want to work with local brands,” Schnitzler said. 

A drive-thru is something Schnitzler feels is essential for the standalone cafes going forward. 

“Things were already trending in that direction prior to the pandemic,” Schnitzler said. “And now that’s been accelerated. The drive-thru model is one that we’ll be looking to for the foreseeable future in areas that are not densely populated by foot traffic or on college campuses.”

The company is also looking into ways to continuously improve their service through online ordering and other means to help cut down on wait times. 

“One thing about our drive-thru is that everything is made to order, so we’ll never be as fast as Chick-fil-A, but everything is customized to exactly what the customer wants,” Schnitzler said. 

PCJ made the difficult decision to close its Barclay Commons location earlier this summer, citing staffing issues and the end of the lease among their reasons. 

Schnitzler said all of the Barclay Commons employees who wished to stay on board with the company were offered reassignments at other locations.

“To say things have been rough in the hospitality industry is an understatement,” Schnitzler said. “It’s been a year and a half unlike anything we’ve ever seen before and so much has been out of our control despite how much we pivot.”

The new cafe will have a slightly smaller dining room, but Schnitzler said that given the rising costs of construction and rent, these are the types of concessions that need to be made.

Despite rising costs, PCJ has been making cosmetic improvements to a number of their locations recently, including Porters Neck, Oleander Drive, Racine Drive and South 17th Street.

Next in line this fall are Market Street and Waterford in Leland. 

Have a tip for Restaurant Roundup? Email us at: [email protected].
Ico insights

INSIGHTS

SPONSORS' CONTENT
Untitleddesign7

Mastering ARC Applications: Best Practices for HOA Board Members

Dave Orr - Community Association Management Services
Tommytaylor ceo unitedway

How Philanthropy Fits Into Your Financial Plan

Tommy Taylor - United Way
Untitleddesign2 9202334730

Best in the State: Providing Quality Care to Medicare and Medicaid Patients Allows Novant Health New Hanover Regional Medical Center to Reinvest in Community

Novant Health - New Hanover Regional Medical Center Novant Health

Trending News

City Club, Event Center On The Market For $7.5 Million

Emma Dill - Apr 16, 2024

Wilmington Tech Company Tapped For Federal Forestry Contract

Audrey Elsberry - Apr 15, 2024

Commercial Real Estate Firm Promotes Adams, Mitchell To Vice President Roles

Staff Reports - Apr 16, 2024

New Hanover Industrial Park To Get $3.3M In Incentives For Expansion, New Jobs

Emma Dill - Apr 15, 2024

Gravette Named Executive Director Of Nir Family YMCA

Staff Reports - Apr 16, 2024

In The Current Issue

Funding A Food Oasis: Long-awaited Grocery Store Gains Momentum

With millions in committed funding from New Hanover County and the New Hanover Community Endowment, along with a land donation from the city...


Taking Marine Science On The Road

“My mission and my goal is to take my love of marine science, marine ecosystem and coastal ecosystems and bring that to students and teacher...


Surf City Embarks On Park’s Construction

“Our little town, especially the mainland area, is growing by leaps and bounds. So having somewhere else besides the beach for kids to go an...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season