Lowes Foods To Pick Up Local Seasoning Brand

By Scott Nunn, posted Dec 22, 2021
A local retail startup that graduated from the halls of the Genesis Block business accelerator program has landed in the spice aisle at Lowes Foods.
Avonya’s Blends, the brainchild of Wilmington entrepreneur and foodie Emily Avonya Dixon, is a line of dried seasonings made from all-natural ingredients.
For Dixon, the “all-natural” tag is more than window dressing.
“I have food allergies, and I realized that a lot of seasoning companies do not list all of their ingredients on the labels; they just say ‘spices,’ Dixon explains on the company’s website.

“That limited what I could use [since] I didn’t know what was in it,” adding that she has had allergic reactions to seasonings.
In addition to high-quality ingredients, Dixon wanted to add integrity and transparency to her overall recipe.
“We list all of our ingredients on the labels, so you know exactly what … you’re eating,” she said.
The first two products are based on flavors that are standard fare at her family’s table.

Named after Dixon’s grandmother, Annie’s Season-All is described as a versatile spice that works well on a wide range of dishes. Sentry’s Seafood Seasoning, named for Dixon’s commercial-fisherman father, is an all-around seafood blend, perfect for boiling crabs, she said.
The brand will be sold in Lowes Food stores across North Carolina. As of last week, Dixon was still waiting to find out when the products will hit stores. Meanwhile, they can be ordered online at
In January, Avonya’s Blends was among 10 local companies chosen for the business accelerator program at Genesis Block, which seeks to “build the small business ecosystem and support community collaboration.”
Ico insights


Jc300 dsc 2735

We Did Not Reach All Our Goals – Thank Goodness!

JC Lyle - Wilmington Area Rebuilding Ministry
Ubs chadpearson headshotresized

The Three Dimensions Of Selling Your Business

Chad Pearson - UBS Decision Point Wealth Consulting

Your Retirement Portfolio: Simplicity Is Your Friend

Jason Wheeler - Pathfinder Wealth Consulting

Trending News

National Retailer Coming To Former Earth Fare Space

Cece Nunn - Jan 24, 2022

Carolina Beach Fishing Pier, Tiki Bar Under Contract 

Johanna F. Still - Jan 24, 2022

In The Current Issue

Downtown In Demand

While suitable live, work and play space – and places to create more – are in high demand in downtown Wilmington, the inventory is low. But...

Meet The Region's On-call Utility Engineer

One man and one team are behind nearly every major public water and sewer infrastructure project in the Cape Fear region....

Beer Garden Rising From Deep Roots

The home of a former Esso station is expected by early this summer to open as The Eagle’s Dare, a bar and beer garden....

Book On Business

The 2021 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100