Print
Restaurants

Morgan's Seafood Casts Its Net In Ogden

By Jenny Callison, posted Jul 20, 2022
A second location of Morgan's Seafood is now open in the Ogden Publix-anchored shopping center on Market Street. (Photo by Jenny Callison)
Morgan’s Seafood at 4023 Market St. in downtown Wilmington has a new sibling up the road. An Ogden location of the quick-service restaurant has opened in the Publix-anchored shopping center at 7150 Market St., next to BenchMark Physical Therapy.
 
Although the restaurant offers speedy service, Morgan’s Seafood is not a fast-food eatery, said Ogden manager Judy Szabo.
 
“Everything is made to order,” she said. “There is not anything precooked. It’s hand-breaded and it’s hot and fresh. The wait for food for a family of four averages 12 minutes.”
 
Tyler Morgan, who co-owns both locations with his father, Robert, said he believes his fare is the “best-priced seafood in town.” As the Ogden location finds its legs, he is updating the menu, simplifying choices, offering grilled as well as fried seafood options, and adding some lunch specials which –– despite the name –– will be available all day. There are non-seafood choices on the menu as well.
 
“Some prices will actually be going down,” Morgan said of items on the new menu, explaining he has found a new, less-expensive source for his fish and shellfish.
 
When Morgan first announced the new location back in the fall, it was set to operate under the same Carolina Fish Fry brand as Morgan’s original downtown location. Then, unhappy with the chain, Morgan and his father dropped the franchise, changed the name and put their own stamp on the food and the service.
 
The décor at the Ogden location is bright and nautical, with an enormous fish mural on one wall. The mural was painted by Bea Johnson, known in art circles as "Chic By Boop."
 
Morgan is in the process of renovating his downtown space as well, taking down an interior wall to create better flow and visibility, installing new floors and freshening up other aspects of the interior. He has also temporarily closed the drive-up window built for the building’s former life as a Taco Bell.
 
“Since we’re not a fast-food place, a drive-up window doesn’t work for us. We will bring it back as a pick-up window, although we will have a curbside option as well,” he said.
 
The Ogden restaurant also offers dine-in, drive-up and delivery options for customers. Hours at both locations are Monday through Thursday 11 a.m. to 9 p.m., Friday through Saturday 11 a.m. to 10 p.m. and Sunday from 11 a.m. to 8 p.m.
Ico insights

INSIGHTS

SPONSORS' CONTENT
Dane

A Simple Approach To Difficult Conversations

Dane Scalise - GriffinEstep Benefit Group
Mikestonestreetcropped 862150530

The Role of the Community Manager: Responsibilities and Benefits

Mike Stonestreet - CAMS (Community Association Management Services)
Jc300 dsc 2735

The Primary Way Families Break the Cycle of Poverty

JC Lyle - Wilmington Area Rebuilding Ministry

Trending News

Murchison Building Downtown Sold For $8.25M

Johanna F. Still - Aug 12, 2022

With Home Sales Down In July, Realtors Struggle To Choose 'sweet Spot' Prices

Cece Nunn - Aug 12, 2022

Local Film Projects Building Sizeable Spend; New TV Series Announced For September

Jenny Callison - Aug 12, 2022

In The Current Issue

Film Focus: Printing The Scene

Port City Signs & Graphics "does everything for their set in the way of decals, magnets, backdrop items, canvas art, vehicle graphics and se...


Beach Equipment Rentals Sizzle

For some beachgoers, their perfect day is lazing on the shore, soaking up rays. For others, it’s water sports or maybe biking alongside the...


Film On Rebound; New Horse Enters Race

New soundstages in Wilmington are set to be constructed toward the end of the year – marking activity that appears hasn’t happened since the...

Book On Business

The 2022 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100