Scooter's Coffee To Grow With Second Kiosk At Busy Wilmington Intersection

By Emma Dill, posted Nov 15, 2023
A second Scooter's Coffee location is planned near the intersection of S. College Road and Oleander Drive in Wilmington. (Image courtesy of Conquest Architecture)
Scooter’s Coffee is expanding its reach in the Cape Fear region with a new store proposed near a bustling Wilmington intersection.

The area’s first Scooter’s Coffee location opened on Market Street last month. Now, franchisee Morgan DeBerry plans to build a second Scooter’s Coffee kiosk near the intersection of Wilmington's S. College Road and Oleander Drive.

The plans, which were submitted to Wilmington leaders last week, call for a 664-square-foot drive-thru kiosk on a half-acre of land at 1421 and 1425 S. College Road. The site is sandwiched between the Trader Joe’s parking lot and Wesley Memorial United Methodist Church.

DeBerry said he’s been working on this second Wilmington location for the last year and a half – almost as long as the Market Street location. Because of the new site’s small size and its proximity to College Road, he went through several development designs before landing on the current plan.

“It was more or less (looking at) just how our drive-thru stacking would work and making sure that we could fit enough cars on the actual site where we weren't disturbing College Road,” DeBerry said.

The S. College Road store will be “very similar” to the Market Street location, DeBerry said, down to the square footage. However, the new store will pilot what DeBerry calls a “walk-out door.” That means the location will have two lanes for cars – one for drive-thru ordering and a second for customers who have ordered ahead online. Scooter’s Coffee employees will walk out the online orders to customers.

“That's really going to be able to help us maximize throughput and speed and everything at that site to get people in and out quicker,” DeBerry said.
The store will be piloting the “walk-out door” concept for the entire Scooter’s Coffee chain, DeBerry said. Ohama-headquartered Scooter’s Coffee has more than 650 locations nationwide. 
In addition to brewed coffee, Scooter’s serves classic espresso drinks like an americano, cappuccino, latte or mocha. They also serve muffins and cinnamon rolls along with breakfast sandwiches.

DeBerry sees big potential in the chain’s second Wilmington kiosk because of its proximity to the perpetually busy Trader Joe’s and the University of North Carolina at Wilmington campus. He said he specifically looked for sites along busy Wilmington corridors like Market Street and College Road to raise the brand’s visibility.

“We wanted to be in high traffic and high volume areas where people would see us and recognize us,” DeBerry said.

DeBerry is under contract to buy the two lots on College Road. They are currently owned by Wesley Memorial United Methodist Church. The church purchased the land at 1421 S. College Road for $120,000 in 2000 and the lot at 1425 S. College Road for $540,000 in 2007, according to property records.

DeBerry said he envisions bringing a total of five Scooter’s Coffee locations to the Wilmington area. He’s currently looking for more local spots, ranging from Monkey Junction to Leland and Hampstead.

The area’s ongoing growth, overall friendliness and support from groups like the Wilmington Chamber of Commerce have helped push DeBerry to continue extending the chain's local reach.

“I'm excited to open that second one and really help elevate and grow the Scooter’s brand in Wilmington,” he said.
Ico insights


Mcwhorter 0005

So, You Have an Idea for an Amazing, Life-Changing Company... Now What?

Heather McWhorter - UNCW Center for Innovation and Entrepreneurship

Navigating the Road to Retirement: The Indispensable Benefits of a Well-Crafted Financial Plan

Jason Wheeler - Pathfinder Wealth Consulting
Unknown 7112393341

Why Feasibility is Paramount to Success

Holly Segur - Lead Intuitively – Corporate Coaching

Trending News

Lower Cape Fear LifeCare Welcomes New Board Members

Staff Reports - May 28, 2024

Novant To Sell, Leaseback Four Wilmington-area Properties In Statewide Effort

Emma Dill - May 28, 2024

CVB Announces Tourism Award Winners

Staff Reports - May 28, 2024

United Bank To Acquire The Piedmont Bank

Audrey Elsberry - May 28, 2024

UNCW Honors Faculty Awards Recipients

Staff Reports - May 28, 2024

In The Current Issue

Area YMCA Continues To Expand

The YMCA of Southeastern North Carolina has about 13,000 members; approximately 11,000 live in the greater New Hanover County area....

Topsail Island Museum Offers New Exhibit On Black Heritage

Ocean City Beach was established in 1949 and became the first community in the state where Black people could purchase oceanfront property....

Vantaca’s Balancing Act

“We want to swing big, and we have a vision of building a really massive company that is the industry standard for software in our space."...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



2024 Power Breakfast: The Next Season