Print
Restaurants

Bitty & Beau’s Expands Mobile Coffee Franchise Network

By Cierra Noffke, posted About 4 hours ago
The Bitty & Beau's Mini Cruiser is a mobile coffee trailer intended to broaden the coffee company's reach. (Photo courtesy of Bitty & Beau's)

Bitty and Beau’s Coffee is seeking new franchise owners for its mobile coffee program. 

Founded in Wilmington in 2016 by husband-and-wife Amy and Ben Wright, the company employs people with intellectual and developmental disabilities and, according to a company news release, now employs more than 500 people with disabilities. 

According to Amy Wright, Bitty and Beau’s currently has 13 brick-and-mortar locations across the country, from Texas to Massachusetts. It announced its first franchise location in Washington, D.C., in 2020. 

Bitty and Beau’s is now accelerating the expansion of its mobile coffee franchise network. Eight mobile coffee trailers, known as “Coffee Cruisers,” are currently operating, with eight more in production and additional opportunities in development, according to the release.

"Our goal with the mobile franchise network is to bring Bitty & Beau’s Coffee to more communities across the country and create meaningful employment opportunities for people with intellectual and developmental disabilities," said Amy Wright to the Business Journal in a text. 

The mobile model offers an alternative to operating a traditional coffee shop. According to the release, the mobile coffee trailers are a more flexible operating model and a lower-cost entry point for prospective owners.

According to the company’s franchise website, the estimated initial investment for a Mini Cruiser ranges from $68,250 to $83,450. The larger Coffee Cruiser model has an estimated initial investment of $167,700 to $187,200. The company also continues to offer brick-and-mortar franchises, with an estimated initial investment of $456,500 to $845,250.

Bitty and Beau’s also works with a third-party financing partner, according to its website, which may offer flexible funding options, including programs that can cover up to 100% of initial investment costs for qualified candidates. 

"The Mini Cruiser is a great model for expansion because it requires a significantly smaller investment than a traditional brick-and-mortar coffee shop, making franchise ownership more accessible," said Amy Wright. "It also gives franchise owners greater flexibility in how they operate their business, allowing them to set their own schedules, choose when and where to operate, and build a business that fits their lifestyle and community."

She added, "Most importantly, it allows us to create jobs and introduce our mission to communities that might not otherwise have the opportunity to experience Bitty & Beau’s Coffee. It’s a scalable way to grow our impact while staying focused on what matters most: changing the way people see people with disabilities."

Ico insights

INSIGHTS

SPONSORS' CONTENT
Whalinheadshot11

Building the Right Kind of Capacity for a Growing Region

Laurie Whalin - Novant Health
Screenshot2026 10 05at334 10626110955

Your Business Isn't Ready to Sell Just Because You Are

Trey Blalock - Fourscore Business Law
Mcwhorter 0005

Research, Innovation and Opportunity at UNCW

Heather McWhorter - UNCW Center for Innovation and Entrepreneurship

Trending News

Wilmington Startup Develops New Approach To Divorce Resolution

Cierra Noffke - Oct 8, 2026

County Review Panel Reverses Approval Of Sledge Forest Development Plan

Cece Nunn - Oct 9, 2026

Residential Real Estate Firm To Build Office On Former Bank Site

Emma Dill - Oct 8, 2026

More Parking Planned For Soda Pop District

Emma Dill - Oct 9, 2026

In The Current Issue

Election 2026 Q&A: New Hanover County Board Of Commissioners Candidates

Five candidates are vying for two seats on the New Hanover County board....


Small Business Spotlight: Halloween Mini-golf Owners Aim To Scare Up Year-round Fun

“Our vision is to create a mini-golf experience that becomes a welcoming space for everyone who enjoys a fun adventure with friends and fami...


Restaurants Keep Cooking In Tough Times

Mitchell is facing many of the same struggles as other restaurants. Despite the challenges, Mitchell said she won’t compromise on food quali...

Book On Business

The 2026 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season