Print
Retail

REEDS Reopens Revamped Space At Independence Mall

By Johanna F. Still, posted Nov 4, 2022
REEDS reopened in a renovated and expanded space in Independence Mall last month. (Photo courtesy of REEDS)
Family-run jewelry store REEDS has reopened in an expanded and renovated space in Independence Mall. 

During the renovation, the retailer moved into an adjacent shop and increased its overall space by about a third, store manager Robert Claybrook estimates. 

“We have more diamonds than we've ever had,” he said. “It’s a beautiful store.”

The revamped store had a soft opening a few weeks ago and is planning a grand reopening on Nov. 11 and 12. 

Throughout the nearly five-month renovation period, REEDS operated at a temporary location in the mall, a former Foot Locker. Though store employees were able to hit their sales targets in the interim, “It was dark but we made it work,” he said. “Diamonds just show better in light.”

The renovated space, located near the main mall entrance, includes new brands and more merchandise than before. A full-service operation, REEDS will continue to offer custom designs, but the renovated location gives a jeweler more room to work on-site. 

Before the expansion and renovation, Claybrook said the store was a bit crowded with less-than-optimal display room for merchandise. “Now everything looks nice. It's easy to browse,” he said. “We’re the nicest jewelry store in the mall. In fact, I like to say we’re the nicest store in the mall.”

REEDS opened its first store on Front Street in downtown Wilmington in 1946. The brand has expanded to 61 stores in 13 states, according to a news release.

"My family and I are so proud to have served the Wilmington area for over 76 years, and this beautiful new store will only deepen our ties with our wonderful community,” Alan Zimmer, REEDS president and CEO, said in a release. 

The jeweler was among Independence Mall’s original tenants when it first opened in 1979. 
Ico insights

INSIGHTS

SPONSORS' CONTENT
Kellyerola headshot lcflc

Hospice Care in Nursing Homes Provides Needed Specialized Care

Kelly Erola - Lower Cape Fear LifeCare
Brookeskipper saltair headshot2

Improving Indoor Air Quality Requires a Systematic Approach

Brooke Skipper - Salt Air
Jc300 dsc 2735

A Surprising Source of Leveraged Dollars

JC Lyle - Wilmington Area Rebuilding Ministry

Trending News

National Retailer, More Coming To Hanover Center

Cece Nunn - Nov 29, 2022

Cape Fear Commercial Partners With Developers On Leland Project

Cece Nunn - Nov 30, 2022

Developers To Mark Growth Of Soda Pop District Project

Staff Reports - Nov 29, 2022

New Nosh, Including True Blue Street Food Concept, Coming To Cargo District

Miriah Hamrick - Nov 30, 2022

The Vault Opens With Unique Wine Cellar, Coffee To Go

Miriah Hamrick - Nov 30, 2022

In The Current Issue

Film Festivals Make A Comeback

Area film festivals took a hit when the COVID pandemic was at its peak, but their organizers expect lessons they learned about the importanc...


Local Port Volumes Remain Strong

As consumer spending remains persistent in the face of rising interest rates and pessimistic economic forecasts, a consistent stream of good...


Retirement U-Turn

Many Cape Fear area retirees might initially opt for a life of leisure but discover that they still have a lot to give, and perhaps a lot to...

Book On Business

The 2022 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100