Print
Technology

Apiture Partners With Pendo On Tool To Promote Digital Banking Adoption

By Johanna Cano, posted Nov 8, 2022
To provide banks with more insight into their customer’s behaviors as they use their digital platforms, Wilmington-based Apiture has partnered with Raleigh-based Pendo to launch a new tool, according to a press release.

The tool called Data Engage launched Tuesday and helps “banks and credit unions expand the use of their digital banking platform,” the release stated.

It provides financial institutions with data insights on how consumers and businesses use their digital banking platforms and offers tools to deliver guidance and tailored messages to drive engagement.

"As financial institutions seek to create stickiness with their brand, it is critical for them to understand how users are interacting with their platform and to have strategies to help users maximize the value of various online banking features," Chris Babcock, CEO of Apiture, said in the release. "With Data Engage, our clients can easily evaluate their users' activities and enhance the online experience using no-code, highly intuitive tools that promote the expanded use of digital banking capabilities."

Features of the tool include the targeting of defined audiences with pop-up messages providing marketing notices, tips and tutorials, with the goal of educating and driving the adoption of specific features.

This tool, the release stated, was developed as digital banking use has increased over the years, but not all users have taken advantage of many online features available.

Pendo is a technology company that focuses on software product adoption.

Todd Olson, co-founder and CEO of Pendo, said in the release, "This partnership enables Apiture's clients to harness data-driven intelligence. It maximizes user engagement with their digital banking solution.”

According to the release, this new tool is one of four modules to be available as part of Apiture’s Data Intelligence product feature which focuses on attracting, retaining and cross-selling digital banking users.

Apiture will provide demos of this new tool at the Financial Brand Forum in Las Vegas next week.
Ico insights

INSIGHTS

SPONSORS' CONTENT
Jasonpathfinder3

Unlocking the Full Potential of Your Executive Compensation Package

Jason Wheeler - Pathfinder Wealth Consulting
Untitleddesign14 3325110041

Key Data To Look For In The Property Revaluation Appeal Process

Larry Shaheen - The McIntosh Law Firm
Untitleddesign14

Efforts Underway to Address Healthcare Workforce Shortages

Jack Watson - University of North Carolina Wilmington, College of Health and Human Services

Trending News

Bespoke Unveils Renovations, New Bar Concept

Katie Schmidt - Apr 18, 2025

FedUp Foods Marks Opening Of Wilmington Facility

Emma Dill - Apr 17, 2025

Developer Of Port City Marina Undergoes Rebranding, Plans Industrial Park

Cece Nunn - Apr 18, 2025

Patterson To Take Helm Of Business Advocacy Group BASE

Staff Reports - Apr 17, 2025

In The Current Issue

Longtime Beach Hotel Evolves

The resort is responding to demand. Tourism is the main industry in Wrightsville Beach, and revenues from the town’s room occupancy tax have...


Area Attorneys Chosen For The 2025 Super Lawyers List

Super Lawyers is a rating service of lawyers across the nation. Peer nominations and evaluations along with third-party research are used to...


District Attorney Lays Down The Law

Since being elected, he said, he has been working to address three main priorities: domestic violence and homicide; the drug epidemic spanni...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season