Wilmington Salesforce Startup Announces Tool For Beverage Importers

By Audrey Elsberry, posted Feb 14, 2024
Wilmington startup Ohanafy released its latest supply chain feature last week in its continued effort to shift from the bespoke craft brewery market to the larger beverage industry.

On Feb. 9, Ohanafy announced its software for beverage importers. The company, built on Salesforce, announced another new feature for distributors in December. The importer solution entails order tracking, placing, shipping and fees, according to Ohanafy’s announcement.

Company officials explained that the added software aims to help sales representatives and retailers gain a more comprehensive view of account histories. High turnover rates in the sales industry can lead to uncertainty when it comes to distribution logistics, the release stated. The sales and customer relationship management tools in Ohanafy’s software allow representatives to track orders in real-time online or on mobile devices.

“We develop our product to meet the dynamic requirements of the beverage production and distribution industry,” CEO Ian Padrick said in Ohanafy’s release. “Identifying a market gap, we've crafted a customized solution for importers, harnessing Salesforce for predictive analytics and artificial intelligence.”

In a conversation with the Business Journal in December, Padrick said the company always planned on expanding its scope from back-end management for craft breweries to the larger beverage industry, but things progressed faster than he expected.

Once the company saturates the beverage industry, serving multiple aspects of the beverage supply chain, it will likely add other industries as well, Padrick said.

The company is expected to close its series A funding round by the end of its first quarter of the 2024 fiscal year, Padrick said in December. The company closed a $2.8 million seed funding round in June, led by Cape Fear Ventures.
Ico insights



The Impact of a Growth Mindset

John Monahan - Vistage
Chris 16239425

‘Creative,’ An Adjective To Describe Your Accountant?!

Chris Capone - Capone & Associates
Cfss headshots parker robert webversion 21422121214

The Latest Solar Scams and What You Can Do to Help Stop Them

Robert Parker - Cape Fear Solar Systems

Trending News

City Club, Event Center On The Market For $7.5 Million

Emma Dill - Apr 16, 2024

Wilmington Tech Company Tapped For Federal Forestry Contract

Audrey Elsberry - Apr 15, 2024

Commercial Real Estate Firm Promotes Adams, Mitchell To Vice President Roles

Staff Reports - Apr 16, 2024

New Hanover Industrial Park To Get $3.3M In Incentives For Expansion, New Jobs

Emma Dill - Apr 15, 2024

Gravette Named Executive Director Of Nir Family YMCA

Staff Reports - Apr 16, 2024

In The Current Issue

Surgery Center Recognized By Orthopedic Organization

Brunswick Surgery Center recently received four certificates of excellence from accreditation organization DNV Healthcare....

TD Bank Brings Trend To Leland

In early March, New Jersey-based TD Bank opened its third Wilmington-area branch in Leland. That’s part of a trend for the bank....

Banking On West Bank’s Future

After more than two years of debate, New Hanover County leaders are working to establish the guard rails that will guide any future developm...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



2024 Power Breakfast: The Next Season