In the wake of the recent Facebook data privacy scandal, the company is changing the way its popular Custom Audiences feature works.
If you’re a marketer who uses Custom Audiences to target specific populations, read on to find out what’s changing and how it may impact the way your business advertises on Facebook in the coming months.
You will no longer be able to leverage the third-party data sources found in Facebook’s Partner Categories. This data is sourced from big-name partners like Oracle and Experian. It allowed advertisers to reach prospects based on super-specific and personal information, like what kind of car they own, what tax bracket they fall into or where they work.
You will need permission to advertise to people – and are responsible for getting this consent. Advertisers can’t just upload any old list to Facebook and target those people with ads anymore. You’ll now need permission to advertise to specific people before uploading a list, similar to permission-based email marketing.
You can see who claims to have permission to advertise to you. As a Facebook User, you can take a look at the businesses with the ability to advertise to you because you “shared your email address with them or another business they’ve partnered with.” Go to Facebook’s Ad Preferences and scroll down to “Advertisers you’ve interacted with.” There, in the first tab, you’ll see those “who have added their contact lists to Facebook.”
Vantaca’s Balancing Act
Audrey Elsberry
-
May 17, 2024
|
|
Channel, UNC Law School Aid Wilmington Small Businesses
Audrey Elsberry
-
May 16, 2024
|
|
Developers Mark Opening Of $78M Apartment Project At Riverlights
Staff Reports
-
May 17, 2024
|
|
Two Apartment Projects Pitched For Kerr Avenue
Emma Dill
-
May 17, 2024
|
|
As Hurricane Season Heats Up, How Do Builders, Laws Prep Homes For Storms?
Emma Dill
-
May 17, 2024
|
Ocean City Beach was established in 1949 and became the first community in the state where Black people could purchase oceanfront property....
Adam Isley, founder of a spatial medtech applications and experiences company Artemis Immersive, shares his top tech and info picks....
Outdoor dining spaces add another dimension to dining in the Port City and, in some cases, take a restaurant’s brand to new heights. ...
The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.