A/B testing isn’t making marketers very happy.
Once a promising solution to website optimization, A/B testing is now seen as faulty, time-consuming and difficult. While setting up A/B testing is easy with the right tools, getting the answers you need takes time, practice and expertise.
In fact, most A/B tests are never published because they don’t increase conversions! Marketers are seeing much more benefit from focusing optimization efforts on more modern, user-centric testing methods.
Here’s why you should reconsider A/B testing.
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