In Other News

Wilmington Grill Fires It Up

By Staff Reports, posted Jul 21, 2023
Photo c/o Wilmington Grill

JCC Outdoor Products – Wilmington Grill

3314 Enterprise Drive, Wilmington

Number of employees: 10
Year founded: 2002-03
Top local official: Jon Barber, general manager
Company description: The Wilmington Grill brand has been around for about two decades. The company had two previous owners before 2011, which is when Barber’s family took ownership of the brand. They added the JCC Outdoor Products name, which now is the overall company name.
Products made locally: Barber: “We are a manufacturer of stainless steel gas grills, and we produce close to 15 different models. We make a full line of grilling accessories as well as fire pits. Everything we do is around stainless steel, and everything we manufacture is made locally.”
Product distribution: Barber: “Our products are sold primarily in the Southeastern U.S. through specialty hardware stores and propane dealers. We’re very strong in the Carolinas, but we also have dealers in Texas, Louisiana, Georgia. We also have dealers in the Midwest. Our farthest-away dealer is in Vancouver, Canada.”
What’s your target market? Barber: “Our grills are expensive, ranging from $1,000 to over $2,500. Our end customer is usually a homeowner who is knowledgeable and wants to have a lifetime grill, who’s tired of buying a grill every year, especially here at the coast. That customer wants something that’s going to last.”
What made the company decide to make its products locally? Barber: “The company has always been here in Wilmington. The gentleman who founded the brand had a business here in town. One of the great things, when my family purchased it, my parents moved to Wilmington from South Carolina. A couple of years later, my family and I moved down from the Chicago area.”
What’s planned next? Barber: “We always strive to continue to grow and meet those challenges a small business always faces, especially over the last three years. We want to put programs in place to sell more grills, expand our distribution network, take care of our employees and continue to be a good, growing company.”

EDITOR’S NOTE: To be considered for the Greater Wilmington Business Journal’s MADE feature, contact [email protected].
Ico insights


Burrus rob headshot 300x300

Spreading Wings for Flight: 2nd Annual Trade Show Highlights the Ingenuity of UNCW Business Students

Robert Burrus - Cameron School of Business - UNC-Wilmington

Salling and Tate Dentistry Launches Annual "Gunner’s Runners" Shoe Collection Event, Aiming to Surpass Last Year's Success

Georgia Rowe - Wide Open Tech

Paving the Way to Better City Streets

Tony Caudle - City of Wilmington

Trending News

Riverlights Could Add 73 More Townhomes To Mix, Site Plans Show

Staff Reports - Apr 18, 2024

Game Over For Michael Jordan Museum At Project Grace

Audrey Elsberry - Apr 19, 2024

City Approvals Push Forward Plans For Former Wilmington Fire Stations

Emma Dill - Apr 17, 2024

Surf City Embarks On Park’s Construction

Cece Nunn - Apr 19, 2024

Taking Marine Science On The Road

Lynda Van Kuren - Apr 19, 2024

In The Current Issue

Taking Marine Science On The Road

“My mission and my goal is to take my love of marine science, marine ecosystem and coastal ecosystems and bring that to students and teacher...

Bootstrapping A Remote Option

Michelle Penczak, who lives in Pender County, built her own solution with Squared Away, her company that now employs over 400 virtual assist...

Funding A Food Oasis: Long-awaited Grocery Store Gains Momentum

With millions in committed funding from New Hanover County and the New Hanover Community Endowment, along with a land donation from the city...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



2024 Power Breakfast: The Next Season