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Cee Edwards

President/General Manager , Markraft Cabinets, Inc
BIO

Cee Edwards came to work for Markraft in 1995 as an account representative after graduating from Barton College, where he majored in communications. Over the years, he learned the cabinet business inside and out and earned the res  

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Marketing & Sales
Dec 1, 2014

Customer Education Heads Off Surprises And Complaints

Ensuring customer satisfaction is at least a two-step process. The first, vital step comes well before you ever deliver your product or service. That’s when you ensure that the customer’s ...

Business Growth
Oct 1, 2014

Industry Associations And Events Spark Creative Ideas

Companies that are considered leaders in their industries don’t get that status by accident. One important factor we’ve seen that sets those businesses apart is active participation in nat ...

Business Growth
Sep 10, 2014

New Showroom Will Feature Freshest Home Ideas

We’re excited here at Markraft by a project that we think our customers will appreciate: a brand-new showroom that will let us display a broader, more up-to-date range of today’s best kitc ...

Business Growth
Aug 1, 2014

Picking The Right Vendors Is Essential To Serving Customers

A business like ours that is about both products and service works hard to build strong relationships with the vendors who build the products we sell. Choosing the right mix of vendors is important bo ...

Business Growth
Jul 1, 2014

Good Customer Service Is An Investment In Future Business

You might think it’s odd for a company that designs and installs customized kitchens and baths to hire a key employee whose background is in hotel management. But that’s exactly what Markr ...

Business Growth
Jun 1, 2014

A ‘Win-Win’ In Business: Helping Yourself While Helping Others

The phrase “win-win situation” may be overused, but it’s still an important goal for any business. If you can find a way to get more revenue, cut costs, or both, and at the same time ...

Business Growth
May 1, 2014

Apartment Renovations Adding Value To Local Housing Market

Like most businesses facing the recent economic downturn, Markraft Cabinets had to find new revenue sources. When construction of single-family homes declined, starting five years ago, we found that W ...

Business Growth
Apr 15, 2014

Entering A New Market has Challenges and Opportunities

Expanding a business into an entirely new market can open up tremendous growth possibilities, but it creates entirely new challenges. Since our company started its first branch operation six years ago ...

Residential Real Estate
Mar 15, 2014

More Lending To Builders Should Boost Supply, Ease Home Prices

Our regional economy depends on real estate and construction. It’s no secret that the recession, and the housing finance crisis, hit hard here in Southeastern North Carolina. But recent news is ...

Residential Real Estate
Mar 1, 2014

Being A 'Constant Student' Is Key To Training Successful Employees

One of the most important factors setting a successful business apart from its competitors is the quality of training it gives its employees. In the nearly three decades our company has been in busine ...

Residential Real Estate
Feb 15, 2014

Salesmanship Skills: What I Look For In An Account Representative

One of the challenges of a growing business is finding good people to represent us. I’ve been surprised, when hiring account representatives, how many applicants don’t understand the essen ...

Residential Real Estate
Feb 1, 2014

Customer Service Is A Core Value For Markraft Cabinets Employees

The last couple of weeks have been very busy for us, and have gotten me thinking about how important customer service is for our business. Whether we’re working with building contractors who hav ...

Residential Real Estate
Jan 2, 2014

Why Markraft Cabinets Is Expanding

We were born here in Wilmington, and this is still our home. But since we started 28 years ago, Markraft Cabinets has expanded into other markets. Our biggest presence outside of Wilmington is the Nas ...

Residential Real Estate
Jan 1, 2014

Investments That Pay Off

Markraft Cabinets, like the greater Wilmington region’s economy, depends on the construction and real estate industries. That’s why I’m so glad our business is rebounding this year, ...

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