Nathan Tayloe is Founder and CEO of TayloeGray, a strategic marketing and digital consultancy focused on helping growth-stage and founder-led companies scale. With a background in business marketing and deep experience in brand st
Every business has a reputation. The real question isn't whether you have one. It's whether you're intentionally shaping it or letting it be defined by everyone else. That is one of ...
Ask a business owner what makes their company different, and they'll usually have an answer within seconds. Ask a potential customer the same question, and you'll often get a very different ...
When business growth slows, marketing often becomes the first place leaders look for answers. The conversation usually starts in familiar places. Maybe the website needs to be refreshed. Maybe the ...
For more than two decades, most marketing strategies were built around a simple assumption: eventually, every prospect would end up on your website. A prospective customer saw an advertisement, cli ...
At some point, most growing businesses hit the same moment. What used to feel straightforward starts to feel more complicated. Marketing takes more effort. Results feel less predictable. What once ...
Wilmington has always had momentum, but lately it feels different. Recent reporting shows the region is outpacing larger markets like Raleigh and Charlotte in job growth rate. That is a strong sign ...
Most organizations have a marketing plan. They have campaigns scheduled. Content calendars mapped out. Budgets allocated across channels. There is activity, structure, and often a sense of progress ...
For years, the path to purchase was relatively predictable. A customer searched, compared options, visited a few websites, and made a decision. That path is changing quickly. Today, more buyers ...
Wilmington continues to grow. New businesses are entering the region. Existing companies are expanding. Economic development goals are ambitious, and the momentum is real. Growth creates opportunit ...
As marketing has grown more complex, many organizations have responded predictably: they add specialists. A web firm builds the site. A branding consultant refines the logo. A freelance designer cr ...
Wilmington is growing quickly, and that is good news for business. With regional economic development organizations setting goals to support thousands of new jobs and encourage new company locations, ...
When most leaders talk about marketing ROI, the conversation usually goes straight to numbers: leads, pipeline, conversions, cost per click. Those metrics matter, but they don’t tell the full st ...
Marketing today is undeniably more complex than it was even a few years ago. Platforms have multiplied. Data is everywhere. AI has accelerated both opportunity and confusion. In response, many orga ...
For years, SEO has been treated as a marketing line item. Improve rankings. Increase traffic. Generate leads. Many businesses invested accordingly and, for a time, the formula worked. That model is ...
Most companies would never keep an employee who shows up every day, consumes resources, and produces unclear results. Yet that’s exactly how many businesses treat their website. For many orga ...
Most business leaders would never tolerate “good enough” when it comes to revenue, operations, or financial controls. Yet when it comes to branding, many companies settle (often unknowingl ...
Upcoming N. 23rd St. Facility To Aid Firm's Growth
Staff Reports
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Aug 21, 2026
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Rezoning Approved For PNC Bank Planned For Uptown Market Site
Emma Dill
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Aug 21, 2026
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Creative Outdoor Solutions Acquires Local Hurricane Shutter Company
Emma Dill
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Aug 20, 2026
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UNC, Atrium, Novant Pitch Competing Hospital Plans At CON Hearing
Cierra Noffke
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Aug 20, 2026
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Community college has emerged as a popular option for students looking to save money on education or enter the workforce quickly....
The mayor said town officials expect to go before the N.C. Local Government Commission in September for financing approval for the land purc...
To date, the region’s only dedicated, comprehensive cancer center is the Novant Health Zimmer Cancer Institute, which originally opened in 2...
The 2026 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.
