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Heather McWhorter

Director, UNCW Center for Innovation and Entrepreneurship
BIO

Heather McWhorter empowers individuals and communities to prosper through entrepreneurship, innovation, and sustainability. She is the Director of the UNCW Center for Innovation and Entrepreneurship (CIE), which nurtures emerging  

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Other
Aug 21, 2024

Telling the Story Behind Startups – Tailoring your Pitch Deck for an Audience

This article was contributed by Lydia Thomas, UNCW CIE Program Manager.   In simplest terms, a startup pitch deck is a visual presentation used by entrepreneurs to communicate the key aspe ...

Other
Aug 7, 2024

Mapping North Carolina’s Blue Economy

This article was contributed by Lydia Thomas, UNCW CIE Program Manager. “Being the All-Blue Intern at CIE has been an incredible experience. I have been studying oceanography at UNCW for ...

Education
Jun 26, 2024

You’re Invited to the Second Annual Ocean Innovation Conference

This article was contributed by Lydia Thomas, UNCW CIE Program Manager.   “Preserving, protecting, and restoring our waters are tasks for many lifetimes, and sometimes the effor ...

Education
Apr 26, 2024

So, You Have an Idea for an Amazing, Life-Changing Company... Now What?

This article was contributed by Lydia Thomas, UNCW CIE Program Manager. Unfortunately, most entrepreneurs don’t wake up one day with a lightbulb, game changing idea. Maybe a few do, but ...

Education
Apr 22, 2024

CIE Mentors: Springboarding Founder Success

“As a young entrepreneur I was having a hard time finding an accountable and wise mentor in business. The CIE mentorship program was that 4x. I was really only looking for one mentor, but I was ...

Other
Feb 21, 2024

The Coastal Corridor is Helping Wilmington Startups With Connected Devices for Life Sciences Industry

This article was contributed by Jim Roberts, the Founder of the Network for Entrepreneurs in Wilmington (NEW) and the WALE Angel Network. NEW is a member of the Wilmington Small Busines ...

Other
Feb 5, 2024

What is EcoTech?

This article was contributed by Paige O’Neill, MBA, NCET Program Manager. Are you tired of polluted floodwaters drowning your community? Are you worried about coastal erosion near your beach ...

Education
Oct 31, 2023

Entrepreneurs Thrive Here

Wilmington, North Carolina, is not just a coastal paradise known for its stunning beaches, historic charm, and thriving cultural scene; it's also emerging as a vibrant hub for entrepreneurship, co ...

Other
Aug 28, 2023

Love the Ocean?

If you love the ocean and are a thought leader, innovator, changemaker, or a curious and caring community member, I invite you to attend first ever Ocean Innovation Conference on September 1 ...

Other
Aug 28, 2023

Resiliency Matters

It’s time to address resiliency and mental wellness of entrepreneurs. By choosing a startup, entrepreneurs are choosing chaos. The results of what they are working on are unknown and unpredictab ...

Education
Jun 2, 2023

Unleashing Entrepreneurial Potential: A Glimpse into the UNCW CIE Incubator and Coworking Space

This article was contributed by Kevin Conner, MBA, CIE Operations Manager. In the rapidly evolving world of entrepreneurship, having an empowering and dynamic workspace can make all the difference. ...

Education
Apr 10, 2023

CIE Strategy 2025: Supporting Entrepreneurs, Innovators, and Changemakers

As we near the ten-year celebration of the ribbon cutting of the University of North Carolina Wilmington (UNCW) Center for Innovation and Entrepreneurship (CIE) in September 2023, CIE’s 2023-202 ...

Other
Mar 17, 2023

Hey ChatGPT, How Can AI Help my Business?

We have been hearing about artificial intelligence (AI) for years, but with the onset (controversy?) about ChatGPT, AI has made the headlines once again. In fact, if you search online for the term &ld ...

Other
Feb 14, 2023

3 Rules of Customer Discovery

When you have your next great new product idea, how do you know that it is truly great? How do you know that it is needed by your target customer and they will purchase it?   Business ...

Education
Dec 5, 2022

Intentional -- Planning Your Remarkable Year

Congratulations, you’ve made it! As we near the end of 2022 and pause for the holidays, it is the perfect time to reflect on successes of your year and to make plans for an even better 2023. &n ...

Other
Oct 31, 2022

Celebrating Entrepreneurs Around the World and in Wilmington

Entrepreneurs are incredible. They are: Activators. Brave. Creative. Diverse. Empathetic. Flexible. Go-getters. Hard working. Intelligent. Job creators. Knowledgeable. Leaders. Motivated. Needed. Opti ...

Education
Sep 1, 2022

UNCW Research Stories

This article was contributed by Stuart Borrett, PhD, UNCW Associate Provost for Research and Innovation. University of North Carolina Wilmington (UNCW) is maturing as a research university and ...

Other
Jul 25, 2022

Preparing an Idea to Share with the World

Last month’s Insights column (Where Ideas Come From) overviewed 16+ ideation techniques – in other words, idea generation tips to come up with your next million dollar idea. So now that yo ...

Education
Jun 30, 2022

Where Ideas Come From

Have you ever thought, “Why didn’t I think of that?” Certainly that next million dollar idea is just out of reach. Today I am offering an overview of what are called “ideation& ...

Education
Jun 13, 2022

UNCW Research Innovation and Technology Portfolio

This article was contributed by Justin T. Streuli, MBA, Director, UNCW Office of Innovation + Commercialization.   You’ve probably read about the recent growth and success of UNCW’s ...

Education
Apr 20, 2022

UNCW, A&T Students Compete for Blue Economy Prize

This article was contributed by Henry Hawthorne, Youth Program Coordinator, UNCW Center for Innovation and Entrepreneurship.   While students at most universities are winding down their spring ...

Education
Mar 17, 2022

YEPex Youth Summit And Chancellor's Innovation And Entrepreneurship Challenge

This article was contributed by Henry Hawthorne, Youth Program Coordinator, UNCW Center for Innovation and Entrepreneurship.   The YEPex Youth Summit and Chancellor’s Innovation and ...

Education
Feb 16, 2022

Growing Biotechnology Assets and Innovation in Southeastern North Carolina

This article was contributed by Justin T. Streuli, MBA, Director, UNCW Office of Innovation + Commercialization and Randall Johnson, MBA, Executive Director, North Carolina Biotechnology Center Southe ...

Business Growth
Jan 31, 2022

Happy 2 Year Anniversary To 1 Million Cups Wilmington!

This article was contributed by Jamie Stalfort, UNCW SBTDC Business Launch Specialist and Lead Organizer for 1 Million Cups Wilmington.   Based on the notion that entrepreneurs discover solutio ...

Education
Jan 17, 2022

Impact Of UNCW Research

This article was contributed by Stuart Borrett serves as the Associate Provost for Research and Innovation and the Chief Research Officer of UNCW. Research and innovation have the power to di ...

Business Growth
Jan 3, 2022

Resolution to Start

Happy New Year and welcome to 2022! I have supported new entrepreneurs for a couple of decades, and one thing rings true every year in January…this time of year, droves of hopeful, inspired pot ...

Economic Development
Oct 22, 2021

Painting The Town -- Blue

Countdown to All Blue Week! The first week in November is coming up fast and it’s our region’s first-ever celebration of All Things Blue – the ocean, river, wetlands, coastline and m ...

Economic Development
Sep 29, 2021

Blue Economy Convergence Conversations With Acclaimed Futurist And Author Deborah Westphal

Join the Alliance for the Blue Economy (allbluenc.org) and internationally-known and acclaimed futurist and author Deborah Westphal (deborahwestphal.com) for “Convergence Conversations,” a ...

Insightful Discussions
Sep 10, 2021

Building And Celebrating An Inclusive Entrepreneurial Culture

According to the Census, 12% of businesses in southeast North Carolina are minority-owned. Also according to the Census, 21% of the population is non-white and non-Hispanic. Similarly, 37% of business ...

Financial
Aug 26, 2021

The CIE Is All In On All Blue

COVID has reshaped not just how we live, work, and play but also where we live. While there is a mass exodus from major U.S. cities due to the pandemic, Wilmington has become a destination of choice. ...

Education
Jun 1, 2021

Could It Be This Simple: ‘Work Appropriately’

The new PPP seems to be predicting, planning, and place. If the articles on return-to-office timelines and strategies are any indication – the snow globe’s been shaken and the snowflakes c ...

Education
May 14, 2021

EightOhTwo: Why Wilmington?

When growing companies opt to move their businesses to Wilmington, we all stand up and take notice. And we wonder: how did you choose Wilmington, and what do you need from us to succeed? I had the ...

Education
Apr 27, 2021

With (More Than) A Little Help from Our Friends

Taking some liberties with a favorite Beatles song…"Oh, we get by with a little help from our friends; gonna try with a little help from our friends." And we did and we do &ndash ...

Education
Mar 22, 2021

Entrepreneurs Tap Into Answers With Givitas

I met Cheryl and Wayne Baker in 2005 when I was President of the Ann Arbor IT Zone. We set up a Reciprocity Ring to spur collaboration among our tech ventures. I was amazed at how well it worked. &nb ...

Education
Mar 2, 2021

Welcomed In Wilmington

By Richard Keary Thomas Wolfe coined the phrase, “you can’t go home again” and after relocating to Wilmington a few months ago, I do not want to go home. I am home. I have made se ...

Education
Feb 15, 2021

One Year And 1 Million Cups Later

46 meetings. 53 entrepreneurs presented. 1,800+ community members attended.   Little did we know when we launched 1 Million Cups in Wilmington last February, that packing the CIE with seventy ...

Education
Feb 1, 2021

Behind The Scenes At The CIE

As we launch into 2021, the CIE may seem quiet – but looks can be deceiving. While our sign is still beckoning on South College Road and our building is still open for tenants and small meetings ...

Education
Jan 25, 2021

New To NC? Welcome To Wilmington

If you’ve just arrived in Wilmington or nearby, you probably don’t know how delighted we are you’re here. In fact, you’ve probably been stuck at home waiting out the pandemic. ...

Education
Jan 4, 2021

Building A Health Care Innovation Certificate: It’s A Team Effort

Over a year ago, University of North Carolina Wilmington (UNCW) and New Hanover Regional Medical Center (NHRMC) began efforts of educating health care professionals and College of Health and Human Ser ...

Education
Dec 14, 2020

Who Is The Next Big Startup In Wilmington?

Contributed by Jim Roberts In working with entrepreneurs throughout North Carolina over the last 20 years, I have always heard about the FOMO of angel investors and venture capitalists describ ...

Education
Dec 1, 2020

SaaS 2021 – Space As A Service

Software as a Service (SaaS) arrived in 1998. With SaaS, instead of installing and maintaining software, you simply access it via the Internet – and, voilà, you have the latest, debugged ...

Education
Nov 11, 2020

Smart Startups Build Support Networks

Contributed by Keith Markfield As entrepreneurs we often set out to solve a problem with an idea and passion. The pace of startup life is fast and furious as you’re finding your fit in the ma ...

Education
Nov 2, 2020

Your Business Could Communicate Better

Soft skills are underrated. Entrepreneurs and small business owners often focus on the hard, business-focused skills. Accounting. Engineering. Operations. But it’s often the soft skills th ...

Education
Oct 15, 2020

In The (New) Beginning…Genesis Block

Our ever-growing community of entrepreneurs and the organizations that support them is richer by one. Only a few months old – and started during the Pandemic – Genesis Block is a welcome a ...

Education
Sep 27, 2020

Getting Creative With The Economy

This article was contributed by Center for Innovation and Entrepreneurship mentor, Phil Sindel.   Tourism is highly visible in our regional economy – clearly adding dollars and jobs. Less ...

Education
Sep 16, 2020

Something In The Way You Walk

When you think about healthcare, you likely imagine nurses and physicians in hospitals and doctor’s offices. But the developers of SportGait found that those injured on the playing field would r ...

Education
Sep 2, 2020

All Hands On Deck For The Blue Economy

The Cape Fear Region is positioned to grow a world-class Blue Economy and add innovative bluetech ventures. UNCW CIE is collaborating with individuals, and public and private organizations, to make su ...

Education
Aug 18, 2020

Lapetus Solutions: The Face Of InsurTech

Instead of tea leaves or Tarot Cards, Lapetus Solutions uses proprietary algorithms and AI to predict your future – by reading your face.   It’s not for entertainment, it’s se ...

Education
Jul 29, 2020

The CIE: Distanced, Not Disengaged

Summer is often a more relaxed time of year for the UNCW Center for Innovation and Entrepreneurship – but, not this summer. We’re social distancing and out of the public eye with networkin ...

Education
Jul 7, 2020

Getting A Jump On Job Skills

Uncertainty continues with education this fall – in person, online, somewhere in between? K-12 back on schedule? Higher Ed on campus? But, amid the scramble of near-term decision making, there a ...

Education
Jun 8, 2020

The “Law Of Contrast” Propels Entrepreneurship

I wasn’t ready to say this a month ago, but now I’ll take the leap. Evidence is mounting that entrepreneurship is going to survive – and even thrive in the wake of the pandemic. Here ...

Education
May 27, 2020

Strategy 101 For Startups

In the face of uncertainty, it’s difficult to offer startups useful advice. And, yet, that’s our goal at the CIE. It’s tempting to fall back on ‘hang in there’, we’ ...

Education
Apr 16, 2020

NextGen Entrepreneurs Inspire Virtual YEPex Summit

Contributed by Laura Brogdon-Primavera, Manager of Programs and Operations at the UNCW Center for Innovation and Entrepreneurship and founder of the YEPex Youth Summit. Laura has been with UNCW since ...

Education
Apr 3, 2020

The Risky World Of Startups

How does the coronavirus crisis impact early-stage startups? Many small businesses, particularly those in the personal services, restaurant, hospitality, and travel industries, have been hit hard. ...

Education
Mar 24, 2020

The Unstoppable Spirit Of Entrepreneurship

I saved a supplement from the Wall Street Journal from February 2009 titled, “So, You Want To Be an Entrepreneur”. I’m not exactly sure why I saved it, but I think it was because it ...

Education
Feb 25, 2020

Entrepreneurship 2020 - The Foundation For Growth

Sometimes it helps to remind ourselves why we need to foster startups and innovative new companies. One big reason – we simply can’t count on large corporations to create jobs. We need sta ...

Education
Feb 3, 2020

Encore Career – As An Entrepreneur

Who are today’s ambitious startup entrepreneurs? That answer is different than it was 20 years ago. Most startup entrepreneurs are still white and male, but the demographics of founders are beco ...

Education
Jan 8, 2020

Put Happy In The New Year

Engaged and happy people are the secret ingredient in every success story. Imagine an unhappy entrepreneur or employee setting the world on fire with a new idea and an enthusiastic team of followers & ...

Education
Dec 16, 2019

Purpose Is The Future Of Business Success

As 2019 winds down, expect a steady stream of predictions for the business climate in the coming year and decade. There’ll be exciting trends in technology, concerning forecasts on climate chang ...

Education
Dec 6, 2019

We All Win With Business Competitions

As you'd expect from someone that’s run business competitions, I'm a big fan. And I'm not alone. Not only have business plan competitions continued to thrive and proliferate — ...

Education
Oct 30, 2019

Masterstroke — the Art of Venture Creation

British venture capitalist, John Whatmore, is on a quest. He’s working to unearth the alchemy of creativity and use it to drive innovation and build the United Kingdom’s golden future. ...

Education
Oct 14, 2019

Connect with Resilient Coastal Living

Water, water everywhere…and more to come. Meet Jake Kheel, coastal development and sustainability expert, when Cucalorus Connect, the two-day innovation conference embedded in the Cucalorus ...

Education
Sep 30, 2019

A Closer Look at Innovations in Marine Science

There are many hidden gems at UNCW and the crown jewel of them all is the CREST Marine Science Campus. It’s where important marine biotech and marine science research is happening and new ventur ...

Education
Sep 23, 2019

Celebrating and Accelerating Minority and Women Entrepreneurs

What a great season! Cooler temperatures, football tailgates, and celebrations recognizing the successes of our minority- and women-owned businesses. Black Entrepreneurship Week was in September &ndas ...

Education
Sep 9, 2019

Show Me the Money! Opportunities for Early Stage Investment

Who can forget the 1996 film, Jerry Maguire, and its iconic phrase “Show me the money?" Early stage startup entrepreneurs have their own twist on that phrase. They’re saying, &ld ...

Education
Aug 5, 2019

Growing the Spirit of Entrepreneurship

The Spirit of Entrepreneurship has found a welcoming and supportive home in Wilmington. If you put your ear to the ground, you’ll hear interesting conversations about entrepreneurship all over t ...

Education
Jul 15, 2019

CIE Launches a Proven Program to Propel Startup Success

The UNCW Center for Innovation and Entrepreneurship (CIE) has unveiled a new mentor program designed to accelerate the success of local entrepreneurs. The program started nine months ago with a behind ...

Education
Jul 3, 2019

Quarterly Strategy Meetings Focus Your Business

This Insights article was contributed by Dave Haviland, CEO, Phimation Strategy Group. Feeling overwhelmed?  Looking for an antidote? A friend of mine had a saying he used with his kids: &n ...

Education
Jun 17, 2019

Entrepreneurs Tap into Generous Advice

The Cape Fear region has a new way to give and get business advice – by tapping into a pool of ‘givers’.   Adam Grant, renowned author, organizational psychologist, and Wharto ...

Education
Jun 1, 2019

Start with the Answer

This Insights article was contributed by William Mansfield, SVP of Product Innovation & Technology for Suzy, NYC and the founder of the local startup Social Haven. We play a game in our fa ...

Education
May 15, 2019

Grab Wilmington’s Best-Kept Talent Secret Before They Head Off to Bigger Dreams

This Insights article was contributed by Reid Wilson, Founder of Language Corpus, Inc. and (formerly) Quintify, Inc. When I was in high school (way back when), I worked at the local Harris Teeter w ...

Education
Mar 21, 2019

Selling Your Story: The Elevator Speech

This Insights article was contributed by Keith White, MA, Certified Life Coach When I started my coaching practice, I took a step backwards and asked myself, What is coaching?   I decided t ...

Education
Nov 9, 2018

Please and Thank You Go a Long Way

This Insights article was contributed by Pat Fontana, owner of WordsWorking. True story: I went through a fast food drive-through. While waiting at the window for my food – after a very p ...

Education
Oct 29, 2018

Cucalorus Connect Helps Highlight Area's Economic & Cultural Identity

This Insights article was contributed by Dan Brawley, executive director of Cucalorus Film Festival. When we first launched Cucalorus Connect five years ago, key players in the local startup ecosy ...

Education
Oct 17, 2018

Offshore America: Outsourcing While Onshoring

This Insights article was contributed by Wayne Hippo, Managing Partner of PS Solutions. Hiring programmers a world away has long been a desperate option for those looking to fill their need for te ...

Education
Jun 8, 2018

Understanding the AI Ladder

This Insights article was contributed by Mike Orr, Director of IT Services & Operations at Modoc Research Services  “For all the talk of machine learning and AI’s potential in th ...

Education
May 15, 2018

Time, Talent, Then Treasure: How Milestone-based Fundraising Puts Entrepreneurs First

This Insights article was contributed by Brendan Collins, Seahawk Innovation Partner and CEO of mimijumi Friends and family. Angel investors. Incubators. Series A. Convertible preferred stock. Liqu ...

Education
May 1, 2018

Big Bang Business Launch: Seven Tips for Laying the Groundwork

This Insights was contributed by Ann Revell-Pechar at Fluent PR You only get one chance at a first impression… For startups, launch can be a go/no-go, life-or-death situation. Do it right ...

Education
Apr 16, 2018

Crafting and Utilizing the Buyer Persona

This Insights article was contributed by Katelynn Watkins of Sage Island.   There’s an old adage that states you can’t know a person unless you’ve walked a mile in his or her ...

Education
Mar 1, 2018

Non-profit or Social Enterprise: Why it Matters

This Insights article was contributed by Katrina M. Harrell, President of KM Harrell Group. There is no denying that entrepreneurs are change agents in the world. We are able to identify opportu ...

Education
Feb 15, 2018

Three Tools to Make Your Startup Social Media Painless

This Insights article was contributed by Nikki Kroushl, Social Media and Content Manager at the Center for Innovation and Entrepreneurship. The plight and power of the entrepreneur is that she wea ...

Education
Jan 8, 2018

New Year, New Entrepreneur: Three Opportunities for the Business-Minded in 2018

This post was contributed by Nikki Kroushl, CIE Social Media and Content Manager.  When someone asks you about your New Year's resolutions, what do you tell them?   Do you pull out a ...

Education
Dec 15, 2017

Confessions of a Modern-Day Office Computer

Welcome to Monday morning - power up the fluorescent lighting and percolating coffee pots. It’s 8:45 a.m. In a few short minutes the elevators will begin delivering loads of tired, stressed & ...

Education
Dec 1, 2017

WordPress vs. Wix: Which One is the Best? (Part 2)

In Part 1 of this article, Marc Mereyde of TiktoPlus discussed Wix vs. Wordpress in terms of the differences in user base, tools and service, and the need for coding skills. Part 2 compares the two pl ...

Education
Nov 14, 2017

Cucalorus Connect’s ‘Nuts And Bolts’ Of Grant Writing: What’s Your Why?

This Insights article was contributed by CIE’s David Morrison, and Althea Lewis with UNCW’s College of Health and Human Services.   Last week, Cucalorus Connect gave social entrepr ...

Education
Oct 27, 2017

WordPress Vs. Wix: Which One Is The Best? (Part 1)

This Insights article was contributed by Marc Mereyde of TiktoPlus. When it comes to building a website or blog, there are lots of decisions to be made.   You’ll need to decide what t ...

Education
Oct 2, 2017

Five Mind-Blowing Reasons Why Virtual Machines Could Revolutionize Your Business

This Insights article was contributed by Stan Martin at IT Works Since being widely adopted in the 1980s, computers have dramatically changed the way we do business. They forever transformed the wo ...

Education
Jun 30, 2017

Collaboration: Strength In A Diverse Workplace

This Insights article was contributed by Alex Fisher of Elite Innovations, LLC. Collaboration is the best way to work. It’s [the] only way to work really. Everyone’s there because they ...

Education
Jun 20, 2017

Bringing First-Class Mobile Apps To Small Communities

This Insights article was contributed by William Mansfield and Nikki Kroushl. We live in a world where 72 percent of smart phone users check their phones at least once per hour, and the average us ...

Education
May 30, 2017

Essential Strategies For Small Business App Development

This Insights article was contributed by William Mansfield and Nikki Kroushl. Any person developing - or hiring a developer for - an app should immediately be able to answer four questions: What a ...

Education
May 1, 2017

Software Contract Management: A Topic Every Growing Business Should Take Seriously

This Insights article was contributed by Alex Dale of Ward and Smith, PA. Now that your business has grown, have you read your software license agreements lately?  If you are like many small ...

Education
Apr 14, 2017

Benefits Of The MVC Framework In An Agile Development Environment

This Insights was contributed by DeVante Pickering, a UNCW senior and lead back-end developer for Uni-SPIRE. The Microsoft model-view-controller (MVC) framework is a software architectural pattern ...

Education
Apr 3, 2017

SSL Certificates And SEO

This Insights article was contributed by Marc Mereyde of TiktoPlus   It’s official - Google announced in September it will label websites containing passwords or credit card forms as &ldq ...

Education
Oct 18, 2016

The Secret To Success: Plan, Prioritize and Relax

At the Center for Innovation and Entrepreneurship, we’re all about — you guessed it — innovation and entrepreneurs. In a high-energy startup ecosystem like ours, there is a consta ...

Technology
Sep 26, 2016

Intern Becomes Entrepreneur Through CIE Support

Sarah Ritter came to UNCW knowing that she wanted to create a startup. The hardest part was figuring out what kind of startup, exactly, she wanted to create. She knew she wanted to work for herself ...

Education
Sep 13, 2016

Forum Highlights Entrepreneurs Committed To Social Change

This Insights was contributed by Nikki Kroushl, CIE's Social Media and Content Manager. Kroushl is a creative writing and communication studies major at UNC Wilmington and copy editor of the stude ...

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