New Pizzeria Opens On Oleander Drive

By Justin Williams Pope, posted Aug 17, 2022
Pie's On Pizzeria & Grill recently opened at 4107 Oleander Drive in Wilmington. (Photo courtesy of Pie's On Pizzeria)
Brad Heaton has known pizza his whole life. Growing up in New York, his parents operated delis and restaurants.

After serving eight years in the U.S. Air Force, Heaton would help with his family’s restaurant in the Poconos Mountains before going to work for Otis Elevator Co. After moving to Wilmington, Heaton and his family once again felt the urge to open a restaurant but as the pandemic hit, those plans were halted. The opportunity arose again, and now, the Heatons have opened Pie's On Pizzeria & Grill on Oleander Drive.

“I admit, we are foodies,” Heaton said. “There’s just something about being in this business. It’s where people come together for meals as well as time together.”

He believes that it is even more special because it is a family-run business. Heaton’s dad is in the kitchen while his daughters work in the restaurant with customers. 

Another important aspect of Pie's On is that Heaton is localizing popular dishes. “We were asked about creating a Chicago Deep Dish. While I think that’s great, I changed it and made an 18-inch Wilmington Deep Dish.”

He said he felt it was important to make a menu specialized for customers; the Wilmington Deep Dish is already a favorite item.  

Hailing from New York, Heaton did elect to bring down some hometown favorites: Chicken Riggie, an upstate New York dish and Mama Mary’s Lasagna, named after Heaton’s late mother. A family favorite has been the 28-inch Monster pizza.

Heaton said he and his family are thrilled to be opening a new pizza eatery in Wilmington. At 4107 Oleander Drive, the space replaces the former Pizzeta's Pizzeria, which closed in the spring. 

Heaton said he's not one to be competitive in the marketplace and adds he loves that Pie's On can add something to an already great local pizza scene. 

“There’s a lot of good pizza here already. Pizzeta’s was wonderful and Slice of Life is great,” he said, adding that he feels in any business it’s good to build relationships with fellow restauranteurs. 

While already open for business, Pie's On Pizzeria & Grill will hold its official grand opening on Labor Day weekend. 

“Given what we have all gone through as a country and community with COVID, I’m humbled to be able to open this restaurant and serve Wilmington," he said.
Ico insights


Kellyerola headshot lcflc

Hospice Care in Nursing Homes Provides Needed Specialized Care

Kelly Erola - Lower Cape Fear LifeCare
Junegunter teachinghorse headshot 5721115557

What Is Next?

June Gunter - TeachingHorse
Jc300 dsc 2735

A Surprising Source of Leveraged Dollars

JC Lyle - Wilmington Area Rebuilding Ministry

Trending News

Tenants Operating And Staffed At New Brunswick Industrial Center

Johanna F. Still - Sep 26, 2022

Hurricane Ian Impacts Could Reach Carolinas On Thursday

Staff Reports - Sep 27, 2022

Vantaca Receives Funding To Accelerate Growth

Johanna Cano - Sep 27, 2022

Hamrick Joins Business Journal Newsroom

Staff Reports - Sep 27, 2022

CFCC Announces Appointment Of Vice President Of Academic Affairs

Staff Reports - Sep 27, 2022

In The Current Issue

MADE Winners: Manufacturer Category

The Manufacturer Category includes companies that mass-produce goods mass-produced in the Wilmington area....

Upscale Greek Food On The Menu

“These techniques have been used through the centuries. Braising lets the ingredients shine. You cook the food slowly at low heat, and that...

MADE Winners: Functional Product Category

Functional Product Category winners are C3 Custom Golf, Port City Signs & Graphics Inc. and Polyhose Inc....

Book On Business

The 2022 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100