Print
Restaurants

Potbelly Cruising To Second Wilmington Location

By Miriah Hamrick, posted Nov 23, 2022
Husband-and-wife team Brent and Michele Brouse are opening a second Potbelly Sandwich Shop in Wilmington. The new drive-thru location is slated to open at 6818 Parker Farm Drive in 2023. (File photo by Michael Cline Spencer)
Potbelly Sandwich Shop is growing, with owners Brent and Michele Brouse moving forward with plans to open a new drive-thru location at 6818 Parker Farm Drive in 2023.
 
“This will be store No. 2 for us here in Wilmington, and hopefully there are more to come,” Brent Brouse said.
 
Brouse and his wife signed a franchise agreement with the Chicago-based chain to bring at least 13 Potbelly shops to North and South Carolina. The first of these locations opened at 2525 S. 17th St. in July 2020.
 
Before proceeding with their second shop, the couple needed a variance from the city of Wilmington to operate a drive-thru at the building on Parker Farm Drive due to its proximity to nearby residential areas. The city’s Board of Adjustment unanimously approved their request at a Nov. 17 meeting.
 
With his zoning exception in hand, the next step for Brouse is securing a building permit and starting demolition on the space, which was formerly home to SunTrust Bank. Although the bank previously operated a drive-thru at the location, Brouse anticipated the transformation from bank to sandwich shop would take some time.
 
“It’s not going to be an easy build,” he said.
 
In addition to the drive-thru, the store will also provide in-house delivery to local customers, an option Brouse said is lacking in Wrightsville Beach and Landfall. Those options, coupled with catering and takeout, offer “a bunch of different ways to Potbelly.”
 
Potbelly specializes in toasted sandwiches and hand-dipped milkshakes plus soups, salads and macaroni and cheese. Popular items in Wilmington include the chicken pot pie soup and A Wreck, a sandwich stacked with turkey, hickory smoked ham, roast beef, salami and swiss cheese.
 
Brouse said he sees potential for as many as five different Potbelly locations in Wilmington.
 
Have a tip for Restaurant Roundup? Email us at [email protected].
Ico insights

INSIGHTS

SPONSORS' CONTENT
Untitleddesign4

Paving the Way to Better City Streets

Tony Caudle - City of Wilmington
Mcwhorter 0005

CIE Mentors: Springboarding Founder Success

Heather McWhorter - UNCW Center for Innovation and Entrepreneurship
Unknown 7112393341

Why Feasibility is Paramount to Success

Holly Segur - Lead Intuitively – Corporate Coaching

Trending News

YMCA Eyes Growth With Plans For New, Expanded Facilities

Emma Dill - Apr 23, 2024

Burns, Redenbaugh Promoted At Coastal Horizons

Staff Reports - Apr 23, 2024

Cold Storage Developer Sets Near-port Facility Completion Date

Audrey Elsberry - Apr 24, 2024

Wilmington Financial Firm Transitions To Wells Fargo's Independent Brokerage Arm

Audrey Elsberry - Apr 24, 2024

Krug Joins Infinity Acupuncture

Staff Reports - Apr 23, 2024

In The Current Issue

Bootstrapping A Remote Option

Michelle Penczak, who lives in Pender County, built her own solution with Squared Away, her company that now employs over 400 virtual assist...


Surf City Embarks On Park’s Construction

“Our little town, especially the mainland area, is growing by leaps and bounds. So having somewhere else besides the beach for kids to go an...


With Coffee And Cocktails, Owners Mix It Up

Baristas are incorporating craft cocktail techniques into show-stopping coffee drinks, and bartenders are mixing espresso and coffee liqueur...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season