The world of digital marketing is chock full of numbers and fancy industry jargon. With this deluge of data at our fingertips, it's easy to misread the numbers and draw the wrong conclusions.
Imagine you own a tire shop. Let's say 300 people come into your store, but only 50 of them own a car. Out of those 50, 10 currently have bald tires and are due for a state inspection. Wouldn't you want to concentrate your efforts on those who have a car, and especially those who are immediately in need of your business?
This is how you should think of traffic to your website and why it's so extremely important to know the right way to read the data.
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