A few months ago, I found myself reflecting on the objectives of marketing.
Companies large and small consistently spend thousands of dollars on their marketing efforts. They emphasize growing brand awareness and targeting new customers.
We spend our days working on marketing strategies - figuring out the most effective ways to drive traffic, reach new customers, and grow business.
I was curious… How well were businesses doing with the next step–the follow up? Were they missing out on leads from their own sites? Are companies even responding to potential customers?
I was intrigued to find out if companies were responding to simple online contact forms. The team at Wilmington Design Co. came up with an idea - let's test this assumption and find out for ourselves.
Click here to see the full report.
We expanded on the initial idea of the research project. We wanted to know how local Wilmington businesses were faring with the response part of their sales process, both overall and by specific industries. We would start with recording response times to contact forms or emails, then look at auto-responders, social media presence, and whether businesses had mobile-friendly websites. These are all indicators of how well businesses are doing at communicating with their potential customers.
What we found challenged our assumptions about digital marketing for local businesses.
Check out some of the most surprising data we found:
Vantaca’s Balancing Act
Audrey Elsberry
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May 17, 2024
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Channel, UNC Law School Aid Wilmington Small Businesses
Audrey Elsberry
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May 16, 2024
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Developers Mark Opening Of $78M Apartment Project At Riverlights
Staff Reports
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May 17, 2024
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Two Apartment Projects Pitched For Kerr Avenue
Emma Dill
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May 17, 2024
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As Hurricane Season Heats Up, How Do Builders, Laws Prep Homes For Storms?
Emma Dill
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May 17, 2024
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Adam Isley, founder of a spatial medtech applications and experiences company Artemis Immersive, shares his top tech and info picks....
Ocean City Beach was established in 1949 and became the first community in the state where Black people could purchase oceanfront property....
The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.