Email Adam Email
Financial
May 1, 2016

Lessons From Great Wolf Lodge

Sponsored Content provided by Adam Shay - Director of VCFO Services, Red Bike Advisors

If you have a child under 10, chances are you know about Great Wolf Lodge. Great Wolf Lodge has 13 locations around the country. In explaining it to people, I refer to it as as a “poor man’s Disney World.” The typical “lodge” includes a huge indoor waterpark, an elaborate MagiQuest game throughout the hotel, arcade, bowling and an evening show and bedtime story. Our 4- and 6-year-old boys absolutely love it!
 
The last two springs we have taken our two boys for a night at Great Wolf Lodge at Concord Mills on our way to a more extended family vacation. From a business perspective, I’ve been wowed at what a well oiled machine it is. Great Wolf Lodge is constantly sending email offers without triggering an unsubscribe response. That is because the company delivers value in its offers. At the same time, it encourages us to spend more money with it. This comes in the way of packaged selling and offers to attract us to its lodges during its less busy weekday time periods.
 
During our most recent visit, I was caught off guard as to how I was “tricked” into a future upsale by the front desk clerk. As we checked in, we did the usual chitchat and I indicated that we were repeat visitors. She asked if we had ever stayed in one of the themed rooms for the kids. I told her we had not, and my tone probably indicated that I wasn’t a big fan of the more than $50 upcharge that came with that type of room. The clerk said in a very quiet voice, don’t worry, I’ll upgrade you for free. I felt like I had won the lottery until I realized on my way to our room that once our kids saw the upgraded room there is no way I would be able to stay in a regular room again. Intentional (I think it was) or not, I had been had for a future upgrade!
 
The takeaway from this story is that all employees in your organization can and should be looking for ways to deliver, and capture, more value from your customers. By wowing them along with capturing more value, everyone comes away with a win-win. It’s a great way to grow the profitability of your business. My goal today was to help you realize that everyone on your team should be driving and contributing to the profitability of your business.
 
Adam Shay, CPA (N.C. License Number 35961), MBA, is managing partner of Adam Shay CPA, PLLC. He focuses on minimizing taxes and improving the financial results of entrepreneurs, and is actively involved in supporting the Wilmington entrepreneurial and startup community. For more information, visit http://www.wilmingtontaxesandaccounting.com/ or email him at [email protected]. He can also be reached by phone at (910) 256-3456.
 

Other Posts from Adam Shay

Redbikeadvisors block[55]
Ico insights

INSIGHTS

SPONSORS' CONTENT
Mcwhorter 0005

The Coastal Corridor is Helping Wilmington Startups With Connected Devices for Life Sciences Industry

Heather McWhorter - UNCW Center for Innovation and Entrepreneurship
Jane

It’s Child’s Play

Jane Morrow - Smart Start of New Hanover County
Tommytaylor ceo unitedway

How Philanthropy Fits Into Your Financial Plan

Tommy Taylor - United Way

Trending News

'Slippery Slope': Carolina Beach Leaders Deny Request To Rezone Former Hotel Site

Emma Dill - Apr 10, 2024

EPA Announces Standards For PFAS Regulation

Audrey Elsberry - Apr 10, 2024

New Hanover To Weigh $3.3 Million In Incentives For Industrial Park Expansion

Emma Dill - Apr 11, 2024

National Design-build Firm ARCO Grows Into Wilmington With New Office

Emma Dill - Apr 11, 2024

In The Current Issue

Banking On West Bank’s Future

After more than two years of debate, New Hanover County leaders are working to establish the guard rails that will guide any future developm...


Chemical Reactions

The impact of PFAS on the environment and people exposed to it is still being studied. However, multiple public entities in the region have...


Surgery Center Recognized By Orthopedic Organization

Brunswick Surgery Center recently received four certificates of excellence from accreditation organization DNV Healthcare....

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season