Follow Georgia Linkedin Twitter Facebook
Business Growth
Mar 21, 2023

7 Reasons Your Business Should Run Google Ads

Sponsored Content provided by Georgia Rowe - Junior Account Manager, Wide Open Tech

The Use of Google Ads

Google Ads is an online advertising platform developed by Google. This program enables businesses to set up ads that are displayed when potential customers search for related products or services on the internet. It allows you to target your ads to a specific demographic, geographic area, and even features such as device type or operating system. This is extremely beneficial for businesses because it allows them to focus their efforts on the potential customers that are most likely to purchase from them.

So, if you are wondering if you should start using Google Ads, here are 7 advantages of running a Google Ads campaign:

Cost-Effective Advertising

With the ability to set daily budgets and bids, you can control your spending on advertising campaigns and make sure you are getting the most out of your budget. This makes it an economical option for any business, big and small.

Budget Benefits:    

  • Users can continually change their budget based on the performance of their ads. There is no need to commit to a large budget for a set time period when using Google Ads, which can be beneficial for businesses that only want to advertise seasonally or during certain times of the year.

  • Users can customize their budgets through accelerated spending, which allows them to increase their ad spend on days or weeks when their ads are performing well and decrease it when they aren’t.

  • Users can spend however much they want on their campaign, even down to a singular dollar. It's your money, your ads, and you are in control. This can be especially useful for smaller businesses with limited funds. 

  • Google Ads is a pay-per-click (PPC) advertising system, meaning you only have to pay when someone clicks on your ad.

Targeted Audience

Google Ads allows you to target potential customers based on various factors such as location, interests, age, gender, and more. They also focus and analyze the "behavior" of your audience, such as their common searches or interests in products related to yours. This means that your ads will be seen by people who are likely to also be interested in your product or service. Before Google Ads, advertising looked a little more like a shotgun approach and only some ads were seen by the right people. Now, with Google Ads, you can target your audience with precision and accuracy.

Flexible Ad Formats

Google Ads offers a variety of ad formats including text-based search ads, image display ads, video ads, dynamic search ads, and shopping ads. You can also track the performance of each ad format to help optimize your campaigns. This is useful when testing different formats or targeting different audiences.

Measurable Advertising Results

Google Ads provides detailed performance reports that allow you to track various metrics such as clicks, impressions, cost per click, and more. This will help you measure the effectiveness of your campaigns and make adjustments accordingly. Unlike traditional forms of advertising like billboards or radio ads which can take weeks or months to see results, Google Ads can deliver quick results. This means that you won’t have to wait too long for your campaign to start producing a return on investment. Reporting on Google Ads is "live", meaning your performance is updated on a daily basis, and even minute by minute. You can now see how your campaigns and strategies are performing in real-time, giving your business an edge.

Viewing Your Reporting:

When you first log into your account, you will see your dashboard. This will give you a brief overview of your campaign’s performance. To access more detailed reporting, simply click the “Reporting” tab at the top of the page. Here, you can view your ad impressions, clicks, and cost-per-click data. You can also set up custom reports to track specific metrics and insights. Google will even show you their recommendations for improving the performance of your campaigns!

You Can Use Ad Ranks

This system uses “ad ranks” to determine the order in which ads are displayed. The higher your ad rank, the higher it will appear in search results, meaning more potential customers will see it. The competition is leveled through ad ranks because it is based on factors such as the quality of your ad and your maximum bid. This makes it easy for businesses of any size to compete in the market!

Brand Awareness & Visibility

Google Ads can help increase brand awareness and visibility by making sure your business appears at the top of search engine results pages (SERPs). This can be an effective way to attract new customers as well as encourage existing ones to come back and purchase again. When you are ranked above your competitors, potential customers are more likely to click on your ad and learn more about your products or services!

Your Competitors are Using Google Ads

One of the main reasons why you should use Google Ads is because your competitors are likely already using it. If so, then they may have an advantage over you in terms of visibility and SEO rankings. By getting on board with Google Ads, you will level the playing field and be able to compete against other businesses in your industry. This can result in more leads and ultimately, more sales for your business!

Google Ads is a powerful tool that allows small businesses to reach potential customers quickly and effectively. With its targeted audience capabilities, flexible ad formats, measurable results, ad rank system, and competitive edge, it’s no wonder why many businesses choose to run their campaigns on Google Ads. Don’t let yourself get left behind - get started today and experience the power of Google Ads for yourself!

Need help? Wide Open Technologies can assist you in getting the most out of your campaigns. Whether you already have a campaign going, or are starting fresh, we handle your campaign from start to finish. From research, ad creatives, copy, the sales page, and lead capture, we’ll help you make sure your ads are hitting their marks and getting the right results. Contact us today to learn more. 

Googledownload1 11172232238
Ico insights


Pfinder john zachary

Maximizing Your Retirement: The Top 3 Reasons to Rollover Your 401(k)

John B Zachary - Pathfinder Wealth Consulting

It’s Child’s Play

Jane Morrow - Smart Start of New Hanover County
Gretchen roberts 2021

Buying a Business? 6 Critical Finance and Tax Questions Before the Purchase

Gretchen Roberts - Red Bike Advisors

Trending News

City Receives $16M Offer For Parking Decks, Office Building

Staff Reports - Jul 12, 2024

On $150M Campus, Live Oak Celebrates Latest Building

Cece Nunn - Jul 11, 2024

The Range Welcomes First Tenants On Oleander Drive

Emma Dill - Jul 11, 2024

$242M Federal Grant To Help Replace Cape Fear Memorial Bridge

Emma Dill - Jul 12, 2024

Funding Available For Workforce, Affordable Housing Projects

Staff Reports - Jul 12, 2024

In The Current Issue

Manufacturer Sees Need For Speed

Within five years, Protocase aims to establish a manufacturing facility that could employ around 400 people....

Apiture Measures Generational Tastes In Banking

A majority of the youngest American consumers – including 80% of Gen Z and 81% of millennials – report that digital banking is at the core o...

On BHI: Croquet, Anyone?

The Bald Head Island Croquet Club has produced its fair share of hard-hitting croquet crusaders, with past club members Bill and Billie Jean...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



2024 Power Breakfast: The Next Season