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Marketing & Sales
Apr 26, 2023

12 Benefits of Email Marketing Your Marketing Team Must Know

Sponsored Content provided by Georgia Rowe - Junior Account Manager, Wide Open Tech

Email marketing has been around for a while, and many think it’s a dated form of communication. But email marketing is far from being outdated, and in fact, continues to be one of the most effective ways to reach customers and prospects alike—with tremendous benefits for your business. It allows you to reach customers quickly and directly, with personalized messages tailored just for them. Over 99% of consumers check their email every single day, meaning you have the opportunity to reach them with timely, relevant messages that can help drive conversions. So, don't ignore the statistics. Read below to see the 12 benefits of email marketing that your marketing team must know!

Email Marketing is Cost-Effective

Email marketing is one of the most cost-effective ways to promote your business; it costs significantly less than traditional mail or even other digital channels like pay-per-click (PPC) advertising. Plus, you can easily measure the success of your campaigns with comprehensive analytics and reporting tools.


Allows for More Personalization

Email marketing allows you to reach customers on a personal level. You can craft personalized messages tailored to the interests of each individual subscriber, helping to create stronger relationships and increasing engagement with your brand.

Specific Ways to Personalize Your Emails:

  • Include their name: Start your emails off with the recipient's name to create a more personal feeling. Studies show that emails with the recipient's name have a higher clickthrough rate than emails with a generic header.

  • Segment lists: Create different email lists based on customer interests, location, and other criteria to target specific messages.

  • Include dynamic content: Show customers relevant information related to their past purchases or preferences.

Email Marketing Increases Sales

Email marketing can help drive conversions, as it is a direct way to communicate with customers and prospects. You can use email campaigns to introduce new products, promote discounts, or launch special offers. You can also segment emails based on the stage of the customer’s journey, helping to further personalize messages and boost engagement even more.

Generate Traffic to Your Website

Email marketing is an effective way to drive traffic to your website. By including links in your emails, you can direct people back to your site and help increase web visits. You can also encourage customers to follow you on social media by including icons in the email footer or using social sharing buttons. It's also important that you include a "call to action" in your email. For example, a "shop now" button or a "learn more" link. This will encourage customers to take the desired action, resulting in more customers visiting your website!

You Can Collect Feedback and Send Out Surveys

Email marketing is an effective way to collect feedback from your customers. Use surveys or polls to ask customers their opinion on new products and services, sending out a survey directly in an email. This will help you gain valuable insight into what they think, allowing you to create better content and experiences for them! This also shows your customers you care about their experience and are constantly trying to improve.

Creates Brand Awareness

Email marketing can help create brand awareness and loyalty among customers. By creating engaging emails with interesting content and visuals, you can help build your brand’s presence in the minds of customers. You can also use email campaigns to share success stories from customers who have benefitted from your products or services, further increasing brand recognition.

Helps Keep Customers Informed and Up-to-Date

Email marketing can be an effective way to keep customers informed about changes in your business. You can use email campaigns to update customers on new products, services, or events, or even give them the latest industry news. This will help keep customers engaged and up-to-date with what is going on in your business, helping to build trust and loyalty!

Email Marketing Increases Your Leads

Email marketing can help increase your leads and sales, as it is a direct way to communicate with customers and prospects. You can use email campaigns to share discounts or special offers, introduce new products, or even launch online events. By including calls to action in each email, you can encourage customers to take the desired step, resulting in more leads and sales for your business. Furthermore, by segmenting emails based on customer interests or purchase history, you can create even more personalized messages that target specific audiences. This will help you further boost engagement and increase conversions!

You Can Provide Value to Your Audience

The key to successful email marketing is providing valuable content to your customers. By creating engaging emails with interesting content and visuals, you can help build relationships with your customers and make them more likely to revisit. 

Additionally, by including links in each email, you can direct them back to your website or landing pages, helping to increase web visits and conversions even further! Email marketing not only helps increase leads and sales, but it also provides value to your customers that they will appreciate!

You Can Monitor Your Results

One of the great things about email marketing is that you can monitor your results in real-time. You can use analytics tools to track how many people opened each email and which links they clicked on. This will help you gain valuable insight into what content resonates with your audience, as well as identify any issues or opportunities for improvement. You can also use this data to make more informed decisions about your email campaigns and tweak certain elements for better results. This makes it easy to see the effectiveness of your emails, helping you make better decisions in the future.

Deliverer Targeted Messages and Promotions

Email marketing is an effective way for businesses to target customers with specific messages or promotions. By segmenting emails based on customer interests, purchase history, or location, businesses can send more personalized messages that are tailored to their needs. This helps ensure that customers receive relevant information and offers, boosting engagement and helping you increase your leads and sales.

Email Marketing is Easy to Use and Manage

Email marketing is easy to use and manage, as most people are already familiar with navigating email. You can design and send emails quickly, making it a great way to stay in touch with customers. Many email management services offer user-friendly tools that allow you to create, send and track your campaigns with minimal effort. You can automate certain tasks such as sending emails at specific times or resending messages to non-openers after a set amount of time. This helps save time and energy, allowing you to focus on other aspects of your business. With the right tools, email marketing is simple and straightforward!

If you need help building your email marketing strategy, reach out to our team today!

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