It’s National Write a Business Plan Month! Show of hands, how many businesses out there have a formal business plan? (Yes, nonprofit organizations I’m talking to you too.)
Now. How many business leaders out there are running their business according to the plan that is only in their head?
Mm hm. That’s what I thought.
Writing a business plan is tedious and it is foundational and necessary. Whether the business plan is for internal use only, to share with external stakeholders such as potential partners, or to seek financing, a business plan is essential.
Business owners/founders/leaders may have a proprietary sense when it comes to the business plan and think it is something that they must own and control, meaning they do it on their own or only with discrete input from certain team members. Others may delegate it to a single person on the team because it isn’t something that the business leader identifies as not holding significance and instead sees it as perfunctory.
At Atrómitos, we begin working on ours as a team starting in October of each year. In the early years, I did this on my own. Then I realized that was dumb. I have incredibly brilliant people on the team whose perspective, knowledge, and experience I highly respect and appreciate. Now, business planning is a company-wide collaborative process.
And to make the case for you, I leveraged that same collaborative spirit and asked my team to identify what they saw as the benefits to making business planning a truly team effort:
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