I have heard the term “donor fatigue” more in the past two years than I ever have in the past 20 years of nonprofit service. Philanthropy is rewarding in many ways, so what is making people tired of giving?
Many times, the most generous philanthropists are approached by a multitude of great causes in a concentrated period. It can be overwhelming. Often you may feel more like an ATM than a valued participant in a great cause. Maybe your efforts are not acknowledged in a way you appreciate or the return on your charitable investment is not communicated to you.
It is the giving experience but not the act itself that makes you feel tired, and it is “planned philanthropy” that can improve this experience.
Usually, when someone talks about “planned giving” it means that you are preparing your estate to shelter tax penalties by gifting to non-profit causes.
Planned philanthropy is planning your business or family gifts on an annual, or other regular, basis.
One option is to make a financial gift to United Way of the Cape Fear Area. We support 45 different nonprofits that implement local programs in education, health, and financial stability. These programs ensure a safer, healthier, and more united community. United Way offers you a well-rounded social return and tracks the progress for you. Learn more about our partnerships here.
You may want to develop your own portfolio. United Way of the Cape Fear Area will also work with you to structure your own giving portfolio and manage it for you. Whether you want a combination of programs for children, wrap a family with comprehensive services or focus on community-wide resiliency, we can find the right solution for your family or business.
Planning throughout the year can help manage donor fatigue. Year-round engagement is more fulfilling and manageable than a “giving season”.
I would like to encourage you to work with your local United Way in the New Year to plan your 2022 philanthropy. Our business is to make philanthropy work for your business and family. We can help you structure how you spend your time, talent, and treasure.
Plan your giving portfolio for 2022:
Endowment Grants $1.6M To New Hanover County Amid County Budget Cut Talks
Cece Nunn
-
Jun 12, 2025
|
|
New Hanover County Officials Considering Job Cuts
Cece Nunn
-
Jun 12, 2025
|
|
New Hanover County Adopts 30.6-cent Tax Rate, Eliminates Nearly 100 Jobs
Cece Nunn
-
Jun 13, 2025
|
|
Leland Continues Work On Plan To Attract Jobs
Staff Reports
-
Jun 13, 2025
|
|
Offers Due This Week For City-owned Downtown Land Next To Skyline Center
Emma Dill
-
Jun 11, 2025
|
The master plan includes detailed maps and schematics and addresses the three island locales authorized for commercial development....
In 2022, Raleigh-based private equity firm SharpVue Capital entered into a contract with Bald Head Island Limited and Bald Head Island Trans...
"Live Oak Bank has taken several steps to build out our (Live Oak Express) team, and, to gain efficiency, has created rules and responsibili...
The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.