A rose by any other name, right? Not if that name doesn’t come with a great logo. This visual representation of your company showcases your unique identity to potential customers and fans. It also strengthens customer commitment and can even impact company performance.
A recent analysis of 13 major brands, from their inception to 2016, offers marketers some interesting insights into how logo changes tie into company earnings. On one side of the spectrum, we have Levi’s, which hasn’t changed its logo since 1936. On the other, we have Amazon, which likes to change it up about every three years.
While there’s no scientific correlation between changing logos and revenue, there’s value in building and nurturing an iconic brand.
Is it time to change your logo? Consider change when:
Wilmington Fintech Investment Firm Announces $750M Capital Raise
Audrey Elsberry
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Dec 6, 2023
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Ohanafy Launches Supply Chain Platform, Prepares For Funding Round
Audrey Elsberry
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Dec 5, 2023
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New Hanover Leaders To Consider $6.7M For New Industrial Park
Emma Dill
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Dec 6, 2023
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Residential Real Estate Firm Announces Additions To Its Team
Staff Reports
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Dec 5, 2023
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Officials To Discuss Cleanup, Sale Update For Navassa Superfund Site
Staff Reports
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Dec 6, 2023
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The 2023 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.