Follow Jim Linkedin Twitter Facebook
Email Jim Email
Marketing & Sales
Oct 27, 2017

The Skinny On Dense Content

Sponsored Content provided by Jim Ellis - Vice President, Account Director, Signal

In a world where attention spans have fallen to mere seconds, every word counts – and high-quality writing makes the difference.
 
Enter “dense” content, which offers readers “a lot of good, perceived value in a little bit of time.” Professionally written, dense content helps you tell the best story. It also serves up SEO, usability and lead generation benefits.
 
Here’s what you need to know.


The Basics

Forbes magazine notes that “a new trend may ignore length entirely, focusing on providing as much information as possible in the smallest possible space – dense content – to appeal to readers.” (Some may say that the emoji is the perfect dense content, but don’t scrap the English language just yet!)
 
Dense content combines the best of both snackable and long-form content. Think of it as “snackable done right.”
 
  •  works well because people generally don’t have time for long reads
  •  offers a valuable in-depth, authoritative exploration of a topic

The Benefits

Snackable but low-quality fluff doesn’t provide value. People don’t read it – and they certainly don’t share or link to it.
 
High-quality dense content, on the other hand, gets much higher engagement from your audience. When you pepper it with the right keywords, it also helps your websites rank higher. Bonus: Easy-to-read dense content also increases your site’s usability/accessibility.
 
Long-form content has strong educational and thought leadership value. Consider using dense content as a feeder, driving potential leads to fill out a form for a longer content offer, such as an e-book or white paper. When your feeder is high-quality, you earn respect with readers and pique their interest in more content.



How To Write Dense Content

 
Always remember, quality is more important than quantity – especially when it comes to content marketing.

Jim Ellis has over 20 years of experience in marketing strategy and implementation throughout a variety of industry sectors. Since 1999 he has been with Signal, a digital agency based in Wilmington and Raleigh, North Carolina. Signal has proven strengths serving as the “local agency” for global companies, generating solid results in web design, brand identity, mobile app development, digital strategy and more. Jim provides counsel to many of the agency’s largest clients with an eye toward integrated communications and a vast knowledge of both traditional and modern practices. As a songwriter and musician with a business degree, he believes his artistic/corporate “dual personality” gives him added perspective to be an effective liaison between clients and Signal’s talented creative team. Originally from Ohio, Jim graduated from the University of Richmond with a B.S. in Business Administration.
 

Signal remarketing d02 jgartboard1
Ico insights

INSIGHTS

SPONSORS' CONTENT
Jessiepowellheadshot webversion

5 Reasons to Build Custom Franchise Software

Jessie Powell - Wide Open Tech
Jc300 dsc 2735

The Pie Chart of Deception

JC Lyle - Wilmington Area Rebuilding Ministry
Jasonpathfinder3

The IRS is Shifting Focus

Jason Wheeler - Pathfinder Wealth Consulting

Trending News

Wilmington Fintech Investment Firm Announces $750M Capital Raise

Audrey Elsberry - Dec 6, 2023

Ohanafy Launches Supply Chain Platform, Prepares For Funding Round

Audrey Elsberry - Dec 5, 2023

New Hanover Leaders To Consider $6.7M For New Industrial Park

Emma Dill - Dec 6, 2023

Residential Real Estate Firm Announces Additions To Its Team

Staff Reports - Dec 5, 2023

Officials To Discuss Cleanup, Sale Update For Navassa Superfund Site

Staff Reports - Dec 6, 2023

In The Current Issue

Law Allows Savers To Boost Accounts

The Roth-only catch-up provision for higher earners was supposed to take effect in 2024, but lawmakers realized that many workplace retireme...


Jones Keeps City’s WWII History Alive

“I’m 89 and continue to work 24/7, 365 days a year to preserve the history of my hometown and native state,” said Wilmington historian Wilbu...


Provider Expands Work With UNCW Athletics

Wilmington Health’s providers have a track record of working with UNCW athletic trainers, including students in the master’s athletic traini...

Book On Business

The 2023 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2023 Power Breakfast: Major Developments