Signal, my digital agency, has had the opportunity to work with some of the world’s largest brands, as well as many businesses based right here in Wilmington.
 
No matter how large or small the client, our focus has always been on user-centered design.
 
Recently, we worked with the world’s largest independent distributor of Toyotas to help them:

• Identify and improve any website navigation and usability issues
• Personalize content based on where customers are in the life cycle

1. Planning and research – Understand current website performance and identify opportunities using existing data and information (personas, heatmaps, analytics, etc.).
2. Information architecture – Remove redundancy and make paths more relevant and intuitive to the tasks at hand (based on task audits, card sorting, etc.).
3. User interface – Anticipate what users might need to do and ensure that the interface has elements that are easy to access, understand, and use to facilitate those actions* (developing clickable prototypes, etc.)
4. Testing and Optimization – Test the new design with real website users (traditional focus groups and crowdsourced testers, etc.).