Follow Jim Linkedin Twitter Facebook
Email Jim Email
Marketing & Sales
Jul 21, 2017

Court Ruling Makes Web Accessibility A Top Priority

Sponsored Content provided by Jim Ellis - Vice President, Account Director, Signal

Did you know that one in five adults in the United States has a disability?
 
People with disabilities need the internet for daily living, as we all do. Making the web accessible is the right thing to do – and it increases reach and potential for everyone.
 
Now, thanks to the landmark Gil v. Winn-Dixie Stores ruling in June, web accessibility has become even more important. Businesses without accessible websites and mobile apps run a greater risk of violating the Americans with Disabilities Act (ADA).
 
Get started with these steps and reduce your legal risk today.  
 

Why Winn-Dixie Matters To You

The court ruled that the Winn-Dixie’s inaccessible website violated Title III of the ADA, siding with a blind man who was unable to use screen-reader software with the store’s website. This landmark ruling could have implications for future lawsuits, and it sets an important precedent for other digital accessibility cases.

 
Three Steps To Take Right Now

  • Consider the benefits. Web accessibility provides access and opportunity to those of varying abilities. But it also ties in with steps you may already be taking to create a great user experience, improve device compatibility, optimize SEO and increase your marketing reach. There are benefits at many levels.
  • Check out WCAG 2.0. The Winn-Dixie ruling dictated that the company must adhere to the Web Content Accessibility Guidelines (WCAG) 2.0. These guidelines are becoming the “gold standard” for digital accessibility. Making sure your websites and apps comply with WCAG 2.0 guidelines are your best way to minimize legal risk for now.
  • Implement best practices. With the right planning and attention, accessibility doesn’t have to be hard or expensive. It’s all about making changes to ensure design and content works for disabled users, whether they have visual, auditory, motor or cognitive disabilities. For a great quick resource, visit our feature on the topic, Website Accessibility 101, and start with the accessible web design best practices checklist.
Jim Ellis has over 20 years of experience in marketing strategy and implementation throughout a variety of industry sectors. Since 1999 he has been with Signal, a digital agency based in Wilmington and Raleigh, North Carolina. Signal has proven strengths serving as the “local agency” for global companies, generating solid results in web design, brand identity, mobile app development, digital strategy and more. Jim provides counsel to many of the agency’s largest clients with an eye toward integrated communications and a vast knowledge of both traditional and modern practices. As a songwriter and musician with a business degree, he believes his artistic/corporate “dual personality” gives him added perspective to be an effective liaison between clients and Signal’s talented creative team. Originally from Ohio, Jim graduated from the University of Richmond with a B.S. in Business Administration.

Signal remarketing d02 jgartboard1
Ico insights

INSIGHTS

SPONSORS' CONTENT
Untitleddesign13 162533932

The Hidden Drivers of Enterprise Value

Tully Ryan - IQEXIT
Jenniferkraner300x300

Designing for Value

Jennifer Kraner - Big Sky Design Inc.
Untitleddesign14 2142522346

Cape Fear Buyers See More Options as Active Listings Reach New Highs

Janet Kane - Cape Fear REALTORS

Trending News

7-Eleven Planned At Carolina Beach Road Intersection

Emma Dill - Aug 25, 2026

Hilliard Joins Live Oak Bank

Staff Reports - Aug 25, 2026

As It Vies To Build Hospital Here, Atrium Health Buys 65 Acres In New Hanover County

Cierra Noffke - Aug 24, 2026

Becker Morgan Group Ranks On Top Architecture Firms List

Staff Reports - Aug 25, 2026

Heart Association Recognizes Local Novant Health Facilities

Staff Reports - Aug 25, 2026

In The Current Issue

Small Business Spotlight: Specialty Dental Practice Takes Root On Market St.

"Our goal is to preserve teeth that might otherwise need to be extracted and replaced with implants. Saving a patient’s natural tooth is alm...


Carolina Beach Boardwalk Area Evolves

The mayor said town officials expect to go before the N.C. Local Government Commission in September for financing approval for the land purc...


Kure Beach Keeps An Eye On The Future

The Pleasure Island municipality has less than 170 buildable vacant lots left, said Kure Beach Mayor Allen Oliver, but aging infrastructure...

Book On Business

The 2026 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season