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Sep 27, 2023

Marketing Students Bridge the Gap from Classroom to Careers

Sponsored Content provided by Robert Burrus - Dean , Cameron School of Business - UNC-Wilmington

This piece was contributed by John Reed, Director of the Center for Sales Excellence and Customer Delight in the Marketing Department within CSB.

The Marketing Department in the Cameron School of Business has continued working diligently to involve our marketing students – marketing strategy and professional selling – with the local community. Our efforts extend to businesses and outreach to the general population.

We’ve recently added new members to our Marketing Advisory Board, which now includes twenty-five business leaders in a range of companies (large-to-small, established to start-ups) and industries, including those of particular importance to the Port City. They help us develop and maintain a cutting-edge curriculum that reflects the evolving needs of the corporate workplace.

Many of our marketing graduates remain in Wilmington as they begin their professional careers, either working in local companies or working remotely from Wilmington for leading national corporations, including many in the Fortune 500.

We rely on our marketing alumni to not only help build the local economy and spread the “Seahawks” message, but to return to campus and help us train and mentor those who follow them through participation in our classes, attendance at important events, and mentoring our current students.

We’re active in developing and hosting local events. Our American Marketing Association member students, Sales Club, and Women in Business are hosting an event on “Women in Marketing and Sales” this fall. WARM (a Wilmington non-profit that mobilizes volunteers to make repairs for low-income homeowners) was invited to present at our spring Advisory Board meeting, where they were able to generate contributions and volunteers. Our PSE chapter is planning a dance marathon to raise funds for the Children’s Miracle Network Hospital.

We’re also interested in helping local start-ups with things such as building their social media presence, developing marketing plans, and expanding into new products and markets.

Our Sales Center hosts six annual competitions which bring in some of our partners from outside the Wilmington area and students from other schools, contributing to continuing to build our economy and introducing people to how great it is to live and work in our city.

As the number of students concentrating in marketing continues to grow, we look forward to continuing and expanding all these efforts as we build what we believe to be the best marketing degree in the region.

If your company has an interest in hiring Cameron School marketing students as part of an internship program, please contact Dr. Lisa Scribner, Department Chair of Marketing, at [email protected] or 910-962-3814.

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