Follow Hoop Linkedin Twitter Facebook
Email Hoop Email
Human Resources
Oct 15, 2016

Decisions, Decisions, Decisions

Sponsored Content provided by Hoop Morgan - Founder and Chairman, The Forté Institute, LLC

We make many different decisions all day long based on our preferences for decision-making. How we approach those decisions, and also knowing how others prefer to make their decisions, plays a role in building quality to the decision-making process.

In comparing the Forté strength of dominance and non-dominance, decision-making preferences are one of the key takeaways of the strengths.

Dominance

The dominant individual, at the very least, appreciates being included in the decision-making process, if not making the decisions on his or her own. Left out of that process, that person can be demotivated and not as enthusiastic about the decision being made. This is all the result of the dominant individual wanting to get things done. They will tend to be very competitive, definitely decisive and a risk taker.

Non-dominance

The non-dominant individual, on the other hand, is very much interested in getting input from others before a decision is made. He or she is sincere about it, and all contributors should take this seriously in the decision-making process. Non-dominant people are still very much  decision-makers, yet their preferences are to be congenial, cautious and a calculated risk taker.

For example: A group of non-dominant individuals trying to decide where to eat tends to go a little like this:

Well, I don’t care where we go.

It is totally up to you all.

What kind of food are you in the mood for?

A group of dominant individuals would sound like this: Let’s go to Moe’s. It’s inexpensive, quick and delicious.

Do either one of those examples sound familiar?

These two strengths balance each other, as decisions do need to be made. In many cases, collaboration in advance of the final decision works well. That said, getting a decision made on a timely basis could also significantly influence results.

It is also important to remember that while we have our preferences, we also face decision-making opportunities in different situations, different environments and with different individuals. That is where the Forté Adapting Profile comes into play.

When we see the dominant individual adapting to the non-dominant strength over the most recent 30-day period, that suggests he or she is feeling the need to get input from others, may be feeling a bit more modest, composed, congenial and definitely willing to listen.

When we see the non-dominant individual adapting to the dominant strength over the most recent 30-day period, that suggests he or she is feeling the need to get some decisions made, something that typically occurs after that person has the level of input deemed necessary to make a good decision. You can expect he or she is feeling self-assured, positive, confident and probably well-organized to move forward.

If you would like to get more of an understanding of this, we welcome you to click on this link and complete your own Forté Communications Style surveys. This will pair you for our next article when we look at how the current adapting and current perceiver profiles interrelate with both the primary profile and within themselves. The surveys take less than eight minutes to complete and you receive your results immediately.

C.D. “Hoop” Morgan, III is the founder and chairman of The Forté Institute, LLC, a global behavioral sciences firm best known for developing and providing innovative people, process and interpersonal performance improvement solutions. Forté provides online communication style reports to more than 6,000 corporate clients throughout the globe. To learn more about the company, go to www.theforteinstitute.com or call (910) 452-5152.
 

Forte 16may blk2
Ico insights

INSIGHTS

SPONSORS' CONTENT
Morton300x300

Community College in Action: A Success Story

Jim Morton - Cape Fear Community College
Nate headshot wbj

Why Marketing Feels Harder as Your Business Grows

Nathan Tayloe - TayloeGray
Ccoudrietheadshot 942542742

Budget Process Demonstrates Collaborative Efforts Across County Government

Chris Coudriet - New Hanover County Government

Trending News

Coastal Land Trust Strikes Deal To Preserve More Than 3,200 Acres Of Sledge Forest

Cierra Noffke - Jun 25, 2026

Refinery Project Eyeing Brunswick County Could Bring $500M Investment, 300 Jobs

Emma Dill - Jun 26, 2026

Tech Wilmington: Upcoming Events Calendar

Staff Reports - Jun 24, 2026

As Local Firms Exit State Incentive Deals, 2 Remain Active

Emma Dill - Jun 25, 2026

Brunswick Realtors: Home Sales Hit New High In May

Staff Reports - Jun 26, 2026

In The Current Issue

OPINION: Beyond The Lab Bench

University laboratories are where ideas are born, yet they are often the most overlooked economic engines in North Carolina, writes Jennifer...


State July 4 Festival Shifts For Financial Stability

Officials said that the N.C. Fourth of July Festival is an annual fundraising miracle that can’t be taken for granted because there’s no fin...


Making Use Of Art’s Leftovers

Creative reuse centers, which function like thrift stores, collect donated materials and resell them to the public at discounted prices to b...

Book On Business

The 2026 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season